Tag Archive 'juan_valdez'

Colombia: Land of horrible coffee

Posted by TheShot on 22 Dec 2009 | Filed under: Beans, Café Society, Foreign Brew, Quality Issues

Today a writer for the Boston-based GlobalPost published a somewhat contrarian article on Colombian coffee: Colombian coffee | Juan Valdez. Instead of the Juan-Valdez-inspired marketing image of “the richest coffee in the world,” the author suggests that brewed coffee in Colombia has a lot more in common with dirty water. This is also true in […]

Colombian coffee icon defies Starbucks doldrums

Posted by TheShot on 17 Oct 2008 | Filed under: Beans, Café Society, Foreign Brew, Home Brew

We know plenty of stories about coffee retailers and roasters going to origin, but here’s a story of origin coming here instead: Colombian coffee icon defies Starbucks doldrums – International Herald Tribune. As reported in today’s International Herald Tribune, the Bogota-based chain, Juan Valdez Cafe, is owned by thousands of Colombia coffee-growing shareholders. We’ve written […]

Juan Valdez to grow the richest coffee in … your gas tank

Posted by TheShot on 13 Aug 2007 | Filed under: Beans

Recently we reported on Colombia’s Federación Nacional de Cafeteros (Federcafé), originators of the Juan Valdez marketing campaign, and their recent partnership with Coca-Cola to produce Juan Valdez-branded shelf-stable coffee concentrate. If that marketing move didn’t scream “Juan Valdez quality,” just wait for Juan Valdez-branded ethanol: Coffee gives you energy… for your car. – AutoblogGreen. A […]

Coca-Cola FoodService Partners with Juan Valdez

Posted by TheShot on 20 May 2007 | Filed under: Beans, Machine, Restaurant Coffee

We’ve been monitoring Coca-Cola’s murky interests in the coffee business for some time now. The most obvious example being their patent filings in recent years, which have lead to — among other things — their launch of Far Coast coffee pod and machine systems for food service retailers. In today’s news, Coke announced they will […]

Colombian coffee icon steps down

Posted by TheShot on 31 May 2006 | Filed under: Beans, Consumer Trends

Carlos Sanchez, 71, who portrayed Colombia coffee’s Juan Valdez for 37 years, recently announced his retirement: BBC NEWS | Americas | Colombian coffee icon steps down. But with Colombia coffee producers having already invested so much in their brand iconography (not to mention Juan Valdez-branded cafés in the U.S.), the successor to Mr. Sanchez will […]

Third Wave Coffee, or First Wave Pompousness?

Posted by TheShot on 22 Apr 2006 | Filed under: CoffeeRatings.com, Consumer Trends, Quality Issues

I have a lot of respect for Nick Cho, owner of Washington D.C.’s murky coffee. He’s established a place that pulls some of the best espresso shots on the East Coast. He’s arguably the primary brainchild behind the Portafilter.net podcasts. And he’s also known for his quality coffee industry “altruism”: supporting aspiring baristas and café […]

Colombia – The Coffee Trail

Posted by TheShot on 12 Feb 2006 | Filed under: Beans, Foreign Brew

The Travel section in today’s New York Times reviews the state of travel in Colombia as it tries to shake its image of fighting drug lords and Marxist guerrillas: Colombia – The Coffee Trail. One of the big attractions is Colombia’s coffee country, with stays in some of its coffee producing haciendas. Of course, all […]

The dark story of poverty in your coffee cup

Posted by TheShot on 05 Feb 2006 | Filed under: Beans, Fair Trade, Robusta

Today’s Seattle Post-Intelligencer reported on: The dark story of poverty in your coffee cup. In particular, it discusses the coffee paradox — i.e., how there could be a coffee boom in the consuming countries at the same time as a coffee crisis in the producing countries. Despite citing the impacts of the Vietnamese robusta glut […]