This coffee shop opened in early 2009 in San Diego’s transitional Barrio Logan. This neglected industrial and shipbuilding neighborhood, located in the shadow of the San Diego-Coronado Bridge, is home to a few thousand mostly Latino residents. But that mix, and the mix of local businesses, is gradually changing with the winds of gentrification: alongside Latino murals, welding and machine shops, recycling centers, car repair joints, and grittier homes now stand microbreweries, cross-fit gyms, and hipster coffee shops.
Unlike San Francisco, where many see the arrival of an upscale coffee shop as the death of culture as we know it, in Barrio Logan most of the neighborhood friction concerns its mixed-use zoning where toxic chemicals, residents, and art studios struggle to co-exist side-by-side. A coffee shop/roaster such as Cafe Virtuoso is still industrial enough to blend in with its neighbors.
Over the years, as San Diego laggardly opted to get serious about coffee, Cafe Virtuoso has slowly earned something of a loyal following among locals in-the-know.
There’s outdoor sidewalk seating in front with three metal tables and a parasol. Just inside the front door there’s a small room with three tables and artwork made of burlap coffee sacks on the walls. Past that is the main bay: a large industrial space with slab concrete floors that hosts coffee serving, roasting, and retail space.
In the main bay there are three additional metal tables with steel stools for seating. A baker’s rack of roasted coffee, brewing equipment, and tea dominates a section parallel to the service counter. A yellow Diedrich roaster draws attention at the center of the space (they’re San Diego’s only 100% certified organic roaster). Parked in back, when not out on the road at events, is a UNIC mobile cart.
The comparatively small service area features a menu split between regular and premium espresso shot options, served from a two-group La Marzocco Strada, in addition to pour-over coffee and (nitro) cold brew.
Using their House Espresso, they pulled a shot with an event medium brown crema that ran slightly thin on thickness. It was light-bodied, fruity, and expressed some mild spice in addition to some roasted almond bitterness — a touch of which might be due to slight overextraction. It’s a solid shot, even though it shows some technical softness around the edges that could be tightened up with stricter standards and attention to detail. Served in a white notNeutral demitasse with sparkling water on the side.
Read the review of Cafe Virtuoso in San Diego, CA.