Stale coffee is the norm in America, and it has been for decades. Contrary to conventional wisdom, this even includes the likes of Starbucks Coffee. An article in today’s Jacksonville Times-Union attempts to explain the difference: First Coast Community: Nassau County: Story: Truth about coffee is it really doesn’t stay fresh that long

The author touches on a little of the science of coffee oxidation, signs for how to tell when coffee is really fresh, and the industry practice of using “fresh coffee flavoring” — which is akin to using perfume as a deodorant.