Tag Archive 'wired_magazine'

The Colombia Cup of Excellence, or Wired Magazine Keeps Up Its Futurism Farce over Coffee

Posted by TheShot on 17 Jun 2011 | Filed under: Beans, Quality Issues

This month’s Wired magazine published a piece on this year’s Cup of Excellence (CoE) competition in Colombia: Sip, Spit, Grade: Coffee Experts Crown Colombia’s Best Beans | Magazine. Opening with the Q-grading Alberto Trujillo and Intelligentsia‘s Geoff Watts, the article describes the Cup of Excellence process and a little of its short history. It also […]

The Future of Coffee (…is a lot like its past)

Posted by TheShot on 13 Jan 2010 | Filed under: Beans, Café Society, Consumer Trends, Quality Issues

Recently I was approached by a writer exploring ideas for an article to be published by Wired in the UK. (This wouldn’t be the first time.) The subject line of his e-mail? “The Future of Coffee.” His goal was to put together a piece about the “vanguard of the coffee industry,” featuring “new and disruptive […]

The myth of the perfect espresso

Posted by TheShot on 14 Dec 2009 | Filed under: Consumer Trends, Quality Issues

Last Friday, the UK edition of Wired magazine published one of those well-meaning articles that thoughtlessly got much of it all wrong: Computing the perfect coffee. At the article’s core is the myth of the “perfect” espresso — something we believe to be about as real as the tooth fairy. Blame for the modern myth […]