Tempting the Traditional Coffee Drinker to Move Up
Posted by TheShot on 22 Aug 2006 | Tagged as: Quality Issues, Robusta
Today’s New York Times reports that Folgers is planning a $20 million advertising campaign on a new line of “gourmet” Folgers: Tempting the Traditional Coffee Drinker to Move Up - New York Times.
It seems that even Proctor & Gamble can no longer ignore the McDonald’s effect. However, what’s not clear is if consumers will need [...]