Breaking the Chains: Dispelling the Myth of Consistency at the Big Coffee Chains
Posted by TheShot on 15 Aug 2009 | Tagged as: Café Society, Consumer Trends, Quality Issues, Starbucks
One of the things that the big coffee chains do well is consistency. Or at least that’s the conventional wisdom, lifted straight from the fast food chain playbook. A McDonald’s french fry is pretty much the same everywhere, and the coffee served at a big chain is little different. Or so we’ve all been told. [...]
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