Tag Archive 'third_wave'

East Bay Express: Surfing Coffee’s “Third Wave”

Posted by TheShot on 16 Dec 2009 | Filed under: CoffeeRatings.com, Consumer Trends, Local Brew, Quality Issues, Roasting

Today’s East Bay Express published a good, and long-overdue, cover story on some of the quality coffee changes going on in our fair East Bay: Surfing Coffee’s “Third Wave” | Feature | East Bay Express. Its use of the Third Wave crutch is unfortunate, but also par for the course these days. Meanwhile, we will […]

The myth of the perfect espresso

Posted by TheShot on 14 Dec 2009 | Filed under: Consumer Trends, Quality Issues

Last Friday, the UK edition of Wired magazine published one of those well-meaning articles that thoughtlessly got much of it all wrong: Computing the perfect coffee. At the article’s core is the myth of the “perfect” espresso — something we believe to be about as real as the tooth fairy. Blame for the modern myth […]

Espresso in San Luis Obispo County

Posted by TheShot on 27 Nov 2009 | Filed under: Foreign Brew, Quality Issues, Roasting

San Luis Obispo County is not known for a whole lot, even among Californians. There’s Hearst Castle, Cal Poly in SLO proper, and the burgeoning Paso Robles wine growing region — or what the locals simply call “Paso”. But as is happening in many lesser-known regions around the country, SLO County’s appreciation for better food […]

Even GQ magazine can’t figure out if the “Third Wave” is coming or going

Posted by TheShot on 20 Oct 2009 | Filed under: Consumer Trends, Foreign Brew, Local Brew, Quality Issues

Thanks to Tim of espressophile fame for giving us a heads-up on this article posted yesterday from GQ magazine: The Most Important Drink of Your Day: Restaurants + Bars: GQ. Tim got his heads-up from the guys down at Verve Coffee Roasters, who are among the handful of regional coffee shops highlighted in this best-of […]

Roll over Clover, and make way for the Hario dripper

Posted by TheShot on 12 Oct 2009 | Filed under: Consumer Trends, Foreign Brew, Machine, Starbucks

Ever since Starbucks announced their outright purchase of the Clover brewer supply, it was a mere matter of time before replacement filter-coffee-brewing setups were anointed by the coffeeshop elite. From the Chicagoist today, at least Intelligentsia seems settled on the Hario ceramic coffee dripper and kettle: More Change Brewing at Intelligentsia – Chicagoist. Ah, yes. […]

Café openings as a consumer marketing tactic

Posted by TheShot on 24 Sep 2009 | Filed under: Café Society, Consumer Trends

If you’ve noticed the sound of crickets around here lately, you’re not the only one. Sure, we’ve been quietly plodding along at updating our espresso reviews. But the media coverage on coffee over the past few weeks has been boring and uneventful. That is until this week, when we came across two examples of how […]

Disparaging the Third Wave, Part 3: The Cult of Baristas and Coffee Geeks

Posted by TheShot on 21 Mar 2009 | Filed under: Barista, Café Society, Consumer Trends, Home Brew, Quality Issues

For the last installment of our three-part series on How future coffee “Waves” will come to disparage the so-called Third, we wrap up by examining two major social fads that have come to identify the Third Wave: The focus on baristas The role of coffee geeks We’ll also touch on why, if quality coffee is […]

Disparaging the Third Wave, Part 2: Single-Origins, Medium Roasts, and Cuppings

Posted by TheShot on 20 Mar 2009 | Filed under: Beans, Café Society, Consumer Trends, Quality Issues, Roasting

For the second of our three-part installment on How future coffee “Waves” will come to disparage the so-called Third, we examine some of coffee’s biggest qualitative fads going today: Single-origin coffees Medium roasts The heavy-handed use of cuppings We’ll examine a little of why we must get past these fads for accessible quality coffee to […]

How future coffee “Waves” will come to disparage the so-called Third, Part 1

Posted by TheShot on 19 Mar 2009 | Filed under: Café Society, Consumer Trends, Quality Issues

We’ve all been told that coffee’s self-fabricated Third Wave has brought many improvements and options to our enjoyment of coffee. Whether you subscribe to this wave theory or not, quality coffee has experienced an unmistakable renaissance over the past decade or two. Of course, the same could be said for olives, olive oil, vinegar, cheese, […]

Trip Report: Rodger’s Coffee & Tea

Posted by TheShot on 16 Mar 2009 | Filed under: Beans, Local Brew, Machine, Roasting

At CoffeeRatings.com, we believe that what the end consumer experiences is what matters most, regardless of who is behind the results. But often the story about coffee becomes more of a story about people. Rodger’s Coffee & Tea is a good example of this — where knowing a little of the back story helps provide […]

« Newer Entries - Older Entries »