Tag Archive 'third_wave'

San Francisco gets a disloyalty card, but we kinda still don’t

Posted by TheShot on 21 Jan 2011 | Filed under: Local Brew, Starbucks

If you’re not aware of the disloyalty card concept, it originated a couple years ago in the UK from former world barista champ, Gwilym Davies. The kicker is that it’s supposed to be the opposite of a customer loyalty card, where consumers are given financial incentives for repeat business. Like the kind you get from […]

Is America distorting coffee’s tradition?

Posted by TheShot on 15 Nov 2010 | Filed under: Barista, Fair Trade, Foreign Brew, Local Brew, Quality Issues

Today’s The Korea Herald published a thought-provoking (if not debatable) piece about one-time Korea Barista Champion, Jeon Yong: Barista bringing coffee back to basics. Internal divisions within the national barista association prevented him from representing South Korea at the 2007 WBC in Tokyo, and he dismisses the notion that a training course can make one […]

How we wish coffee was treated more like wine

Posted by TheShot on 18 Oct 2010 | Filed under: Consumer Trends, Foreign Brew, Quality Issues

Today’s The Age (Melbourne, Australia) published a less-than-convinced article on the experimental fad of pairing coffees with a meal: Claire’s roast: Coffee matching leaves bitter taste. And Melbourne is a town that famously knows its coffee. For me, the lingering question had been whether the concept of matching food to coffee would work…and based on […]

Food and coffee…for realz

Posted by TheShot on 30 Aug 2010 | Filed under: Consumer Trends, Local Brew, Roasting

Last week we wrote about how coffee, like food, has become a primary form of consumer entertainment. We also mentioned recent experiences at newer coffee bars that have felt, well, “manipulative and artificial.” This concern over what seems real might sound trivial, but it’s at the foundation of a great deal of consumer behavior and […]

Why CoffeeRatings.com is run by a bunch of map Luddites

Posted by TheShot on 15 Jul 2010 | Filed under: CoffeeRatings.com, Consumer Trends, Quality Issues

A long time ago we decided that coffee maps were an odd Internet fetish. Over the years we’ve been approached by people with special Internet maps APIs (call it Internet software for short), requests for Google maps views, and people building just about every coffee map variant under the sun. More recently, we have the […]

Trip Report: TRUTH.coffeecult @ Green Point (Cape Town, South Africa)

Posted by TheShot on 07 Jul 2010 | Filed under: Barista, Café Society, Foreign Brew, Quality Issues, Roasting

Also known as Truth. (note the period at the end), this café and roastery opened in March 2010 — founded by “charismatic leader and coffee evangelist” David Donde. Those aren’t our words, but Mr. Donde wouldn’t disagree. Mr. Donde, a somewhat controversial local figure, is no small fish in the South African coffee pond. In […]

Espresso Italiano, Talking Coffee the Italian Way with Carlo Odello

Posted by TheShot on 30 Jun 2010 | Filed under: Beans, Foreign Brew, Quality Issues, Roasting

A blogger in New Jersey posted an interview with Carlo Odello of the Istituto Nazionale Espresso Italiano, or the Italian National Espresso Institute: Espresso Italiano, Talking Coffee the Italian Way with Carlo Odello – Serge the Concierge. Mr. Odello (a friend of this Web site) was recently working Caffè Italia at the Summer Fancy Food […]

The gadgetization of coffee: coffee’s real fourth wave?

Posted by TheShot on 10 Jun 2010 | Filed under: Consumer Trends, Machine

Two curious, seemingly unrelated posts appeared simultaneously in the news yesterday. One on La Marzocco‘s new Strada machine and all its variable-pressure-control glory: Ristretto | Strada – T Magazine Blog – NYTimes.com. The other, Esquire installment #3 from Todd Carmichael, about the ridiculous MSRP/retail prices for professional espresso machines and what most people in the […]

Espresso in Seattle

Posted by TheShot on 27 May 2010 | Filed under: Barista, Café Society, Foreign Brew, Quality Issues, Roasting, Starbucks

We wrap up our brief series on Seattle’s espresso and coffee culture with a few observations. First, it had been way, way too long since our last visit. Twelve years in fact. Which is all the more ridiculous given the kind of coffee tourists we’ve become. It was 15 years ago that I attended graduate […]

Trip Report: Sohberts

Posted by TheShot on 07 May 2010 | Filed under: Café Society, Local Brew, Roasting

This industrial art space café opened in late 2009 and is easy to miss — despite its size and being across the street from AT&T Park. There are a few French café tables among the front patio and also inside, but inside it is primarily a large art space with white walls and a number […]

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