Tag Archive 'third_wave'

R.I.P. Pour-Over Coffee: 2009-2011?

Posted by TheShot on 01 Jul 2011 | Filed under: Barista, Consumer Trends, Foreign Brew, Machine, Quality Issues

Pardon the sensationalist headline. (Like nobody has ever done that before.) But here’s something from yesterday’s L.A. Weekly on Demitasse, one of the more anticipated new coffeeshops in the L.A. area, that questions/provokes some of the conventional coffee wisdom of the month: Demitasse Will Not Have Pourover Coffee + Other Twists on the Third Wave […]

Are we at the end of a coffee Golden Age?

Posted by TheShot on 03 May 2011 | Filed under: Café Society, Consumer Trends, Quality Issues

A couple weeks ago, a regular reader made a very relevant comment on our last post: “You have become very negative. When was the last positive post?” They were completely on target, and we have noticed this trend in ourselves for months now. (See: Coffee Commenter Archetype #10.) The reasons are worth a post here. […]

Lights Out in London

Posted by TheShot on 11 Apr 2011 | Filed under: Café Society, Foreign Brew, Quality Issues, Starbucks

This has to be one of the most clueless stunts we have ever seen anyone perform in the name of the professional quality coffee trade. Coinciding with the first London Coffee Festival, some ad wizards came up with the genius idea of having 100 UK baristas churn out a Guinness World Record 12,005 espressos in […]

SF Coffee’s “Battle of the Bands”

Posted by TheShot on 29 Mar 2011 | Filed under: Café Society, Consumer Trends, Local Brew

Growing up as a teenager, I always hated those “Battle of the Bands” contests. Because — despite my odd musical tastes, from the Dream Syndicate to Mötorhead, at a time when most teens wanted the inoffensive sounds of Huey Lewis & the News — I quickly learned that these contests were never about talent. They […]

The Cup of Excellence: The Oscars of the Coffee World

Posted by TheShot on 15 Feb 2011 | Filed under: Beans, Quality Issues

Ecco Caffè founder and fellow South Side Chicago homie, Andrew Barnett, posted a little background about the Cup of Excellence program on SFGate yesterday: Inside Scoop SF » The Cup of Excellence: The Oscars of the Coffee World. Thankfully he compared CoE to the Oscars and not the Grammys — the latter of which have […]

Coffee’s Slow Dance, or Pop Will Repeat Itself

Posted by TheShot on 12 Feb 2011 | Filed under: Barista, Café Society, Consumer Trends

The New York Times published an article this week (due in the NY Times Magazine tomorrow) from its coffee beat regular, Oliver Strand: Japan’s Pour-Over Coffee Wins Converts – NYTimes.com. It’s a relatively effective trend piece — dealing more with pop culture and a sort of social anthropology than anything it says about coffee. But […]

San Francisco gets a disloyalty card, but we kinda still don’t

Posted by TheShot on 21 Jan 2011 | Filed under: Local Brew, Starbucks

If you’re not aware of the disloyalty card concept, it originated a couple years ago in the UK from former world barista champ, Gwilym Davies. The kicker is that it’s supposed to be the opposite of a customer loyalty card, where consumers are given financial incentives for repeat business. Like the kind you get from […]

Is America distorting coffee’s tradition?

Posted by TheShot on 15 Nov 2010 | Filed under: Barista, Fair Trade, Foreign Brew, Local Brew, Quality Issues

Today’s The Korea Herald published a thought-provoking (if not debatable) piece about one-time Korea Barista Champion, Jeon Yong: Barista bringing coffee back to basics. Internal divisions within the national barista association prevented him from representing South Korea at the 2007 WBC in Tokyo, and he dismisses the notion that a training course can make one […]

How we wish coffee was treated more like wine

Posted by TheShot on 18 Oct 2010 | Filed under: Consumer Trends, Foreign Brew, Quality Issues

Today’s The Age (Melbourne, Australia) published a less-than-convinced article on the experimental fad of pairing coffees with a meal: Claire’s roast: Coffee matching leaves bitter taste. And Melbourne is a town that famously knows its coffee. For me, the lingering question had been whether the concept of matching food to coffee would work…and based on […]

Food and coffee…for realz

Posted by TheShot on 30 Aug 2010 | Filed under: Consumer Trends, Local Brew, Roasting

Last week we wrote about how coffee, like food, has become a primary form of consumer entertainment. We also mentioned recent experiences at newer coffee bars that have felt, well, “manipulative and artificial.” This concern over what seems real might sound trivial, but it’s at the foundation of a great deal of consumer behavior and […]

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