Tag Archive 'Starbucks'

When is coffee a beverage or not a beverage?

Posted by TheShot on 19 Feb 2011 | Filed under: Consumer Trends, Quality Issues, Starbucks

Two articles in the news yesterday highlighted a bit of our thinking about a major divide in coffee formats: espresso and filter coffee. The Puget Sound Business Journal interviewed the sometimes-controversial Illy man, Giorgio Milos: Illy’s master barista challenges us to take a fresh look at Starbucks, Tully’s | Puget Sound Business Journal. The other […]

San Francisco gets a disloyalty card, but we kinda still don’t

Posted by TheShot on 21 Jan 2011 | Filed under: Local Brew, Starbucks

If you’re not aware of the disloyalty card concept, it originated a couple years ago in the UK from former world barista champ, Gwilym Davies. The kicker is that it’s supposed to be the opposite of a customer loyalty card, where consumers are given financial incentives for repeat business. Like the kind you get from […]

Trip Report: Citizen Cake

Posted by TheShot on 18 Jan 2011 | Filed under: Beans, Local Brew, Restaurant Coffee, Starbucks

Let’s hear it for counter-programming. Starbucks made good on last year’s Plenta threat this week, announcing a new beverage size that targets the gluttony market, called the Trenta. As in Godzilla vs. the Trenta. Taking advantage of a news lull, Starbucks’ press onslaught has the media lapping it up. So naturally, we’re going to talk […]

Trip Report: Caffè Pascucci

Posted by TheShot on 14 Jan 2011 | Filed under: Add Milk, Barista, Café Society, Foreign Brew, Local Brew, Roasting

In 2009, the Italy-based Caffè Pascucci chain (including its espresso school, etc.) turned over its financial management to a group that has since favored more aggressive global expansion plans. These expansion plans included bringing their first non-Italian café chain store on this spot, across of AT&T Park in a modern brick commercial complex. The Italian […]

Clover has got your Hario V60 right here, pal

Posted by TheShot on 01 Jan 2011 | Filed under: Machine, Starbucks

In what’s starting to look like a Spy-vs-Spy-like dance between a Starbucks acquisition and the unStarbucks set, Starbucks’ Clover Equipment Company’s latest move is the Precision Pour Over: Clover Pour Over « Why Not? Coffee. (Courtesy of Seattle’s Why Not? Coffee.) As we left off in our story, the once-independent Clover Equipment Company made waves […]

Saving today’s tech-obsessed coffee from itself

Posted by TheShot on 06 Nov 2010 | Filed under: Beans, Café Society, Consumer Trends, Machine, Quality Issues

Lately we’ve been thinking about quality coffee’s current obsession with all-things-technology. While there’s arguably more science than art to making good coffee, the current climate seems to have pushed any art aside. It reminds us of civilization at the turn of the 20th century, when society held a common belief that technology was going to […]

The ever-popular Starbucks customer archetype article is back!

Posted by TheShot on 21 Oct 2010 | Filed under: Café Society, Starbucks

If we had to come up with a top 10 list of overdone coffee-themed articles in the media, one of them might have to be the top 10 coffee shop customer archetypes. BusinessWeek joined the fray in this week’s issue: Coffee Kinesiology – BusinessWeek. BusinessWeek asked a panel of behavioral experts to evaluate and report […]

Espresso in the Azores (São Jorge & Pico)

Posted by TheShot on 16 Oct 2010 | Filed under: Café Society, Foreign Brew, Starbucks

It had been eleven years since I last visited the Azores. A remote archipelago of Portugal, this small group of volcanic islands — isolated in the middle of the Atlantic — is the very verdant-but-austere birthplace of my in-laws. Since my last visit, Portugal converted from the escudo to the Euro, tying the country more […]

Coffee is entertainment, but good coffee needs “soul”

Posted by TheShot on 24 Aug 2010 | Filed under: Café Society, Consumer Trends, Starbucks

Please repeat after me: “Food and drink is entertainment.” What do I mean by that? Public tastes in entertainment change. We no longer attend social dances or go to the circus. In fact, if someone probably heard their neighbors were doing that, they would hide any of their small children. And instead of seeing the […]

Trip Report: Prima Cosa Caffe

Posted by TheShot on 17 Aug 2010 | Filed under: Beans, Café Society, Local Brew, Starbucks

Near SF’s Flatiron Building (yeah, we got one too), this one-time Starbucks kiosk arguably put the then-next-door All Star Cafe & Bakery at 550 Market St. out of business in its first year of existence. Yet despite morning lines of commuters waiting for their lattes, and an overworked crew of three in tight quarters with […]

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