Tag Archive 'Starbucks'

Andrea Illy on Fair Trade, barista training, and coffee pricing

Posted by TheShot on 22 Sep 2011 | Filed under: Beans, Café Society, Fair Trade, Quality Issues, Restaurant Coffee

Media profiles of Illycaffè‘s Andrea Illy are commonplace. But this one from today’s The Guardian (UK) is better than most: Andrea Illy: family businessman who’s raising the bar for premium coffee | Business | The Guardian. For one, Mr. Illy talks about the importance of pricing and brand positioning. Regardless of what you think of […]

Starbucks’ covert social marketing efforts continue to punk the presses with new Starbucks card campaign

Posted by TheShot on 10 Aug 2011 | Filed under: Consumer Trends, Starbucks

We smelled a familiar rat the first time we read it: I Am Jonathan’s Starbucks Card: A Social Payment Experiment (With Free Coffee) | TechCrunch. A programmer/writer publicly offers up his Starbucks Card as a social experiment for people around the world to contribute to and withdraw from his pre-paid Starbucks account. It just sounded […]

Trip Report: The French Press (Santa Barbara, CA)

Posted by TheShot on 24 Jul 2011 | Filed under: Café Society, Foreign Brew, Quality Issues

California’s Santa Barbara County is a lot like the rest of America when it comes to coffee: it should face a tribunal for atrocities committed against the human taste bud. What makes these many crimes particularly heinous are the various local media outlets in these communities that celebrate certain local coffeehouses as some of the […]

Trip Report: Specialty’s Café & Bakery on Pine St.

Posted by TheShot on 21 Jul 2011 | Filed under: Beans, Local Brew, Quality Issues

The story of coffee at Specialty’s Café & Bakery reflects the story of San Francisco’s consumer tastes for retail coffee. In the beginning, there was Faema + Prebica — and it was weak A decade ago, Specialty’s ran a small chain of bakery/cafés with coffee service areas. Some locations, like this one on Pine St., […]

The Selling of Stumptown Coffee Roasters

Posted by TheShot on 31 May 2011 | Filed under: Café Society, Foreign Brew, Roasting

It’s a good thing we’re no longer monitoring signs of the impending Apocalypse. But in perhaps yet another sign that quality coffee is at the end of a Golden Age, rumors today of a Stumptown Coffee Roasters buyout: Stumptown Sold Out – The Selling of Stumptown Coffee Roasters – Esquire. Unlike the article’s author (and […]

Lights Out in London

Posted by TheShot on 11 Apr 2011 | Filed under: Café Society, Foreign Brew, Quality Issues, Starbucks

This has to be one of the most clueless stunts we have ever seen anyone perform in the name of the professional quality coffee trade. Coinciding with the first London Coffee Festival, some ad wizards came up with the genius idea of having 100 UK baristas churn out a Guinness World Record 12,005 espressos in […]

The Onion: Starbucks Is 40

Posted by TheShot on 30 Mar 2011 | Filed under: Café Society, Starbucks

It’s been a while since we posted something specifically about Starbucks. Yes, they still exist. Their CEO, Howard Schultz, is currently promoting a book, published yesterday, called Onward: How Starbucks Fought for Its Life without Losing Its Soul. If you mentally have to go back to the Clinton administration to remember when Starbucks last had […]

The 10 Types of Commenters on Coffee Articles

Posted by TheShot on 02 Mar 2011 | Filed under: Beans, Café Society, Consumer Trends, Fair Trade, Home Brew, Machine, Roasting, Starbucks

Over the years we’ve read a lot of coffee articles. And ever since feedback forms became commonplace on the Internet, we’ve also read a lot of user comments on these posts. At least enough for us to identify 10 common archetypes among coffee article commenters on the Internet — analogous to the ever-popular coffee shop […]

When is coffee a beverage or not a beverage?

Posted by TheShot on 19 Feb 2011 | Filed under: Consumer Trends, Quality Issues, Starbucks

Two articles in the news yesterday highlighted a bit of our thinking about a major divide in coffee formats: espresso and filter coffee. The Puget Sound Business Journal interviewed the sometimes-controversial Illy man, Giorgio Milos: Illy’s master barista challenges us to take a fresh look at Starbucks, Tully’s | Puget Sound Business Journal. The other […]

San Francisco gets a disloyalty card, but we kinda still don’t

Posted by TheShot on 21 Jan 2011 | Filed under: Local Brew, Starbucks

If you’re not aware of the disloyalty card concept, it originated a couple years ago in the UK from former world barista champ, Gwilym Davies. The kicker is that it’s supposed to be the opposite of a customer loyalty card, where consumers are given financial incentives for repeat business. Like the kind you get from […]

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