Tag Archive 'Starbucks'

The Selling of Stumptown Coffee Roasters

Posted by TheShot on 31 May 2011 | Filed under: Café Society, Foreign Brew, Roasting

It’s a good thing we’re no longer monitoring signs of the impending Apocalypse. But in perhaps yet another sign that quality coffee is at the end of a Golden Age, rumors today of a Stumptown Coffee Roasters buyout: Stumptown Sold Out – The Selling of Stumptown Coffee Roasters – Esquire. Unlike the article’s author (and […]

Lights Out in London

Posted by TheShot on 11 Apr 2011 | Filed under: Café Society, Foreign Brew, Quality Issues, Starbucks

This has to be one of the most clueless stunts we have ever seen anyone perform in the name of the professional quality coffee trade. Coinciding with the first London Coffee Festival, some ad wizards came up with the genius idea of having 100 UK baristas churn out a Guinness World Record 12,005 espressos in […]

The Onion: Starbucks Is 40

Posted by TheShot on 30 Mar 2011 | Filed under: Café Society, Starbucks

It’s been a while since we posted something specifically about Starbucks. Yes, they still exist. Their CEO, Howard Schultz, is currently promoting a book, published yesterday, called Onward: How Starbucks Fought for Its Life without Losing Its Soul. If you mentally have to go back to the Clinton administration to remember when Starbucks last had […]

The 10 Types of Commenters on Coffee Articles

Posted by TheShot on 02 Mar 2011 | Filed under: Beans, Café Society, Consumer Trends, Fair Trade, Home Brew, Machine, Roasting, Starbucks

Over the years we’ve read a lot of coffee articles. And ever since feedback forms became commonplace on the Internet, we’ve also read a lot of user comments on these posts. At least enough for us to identify 10 common archetypes among coffee article commenters on the Internet — analogous to the ever-popular coffee shop […]

When is coffee a beverage or not a beverage?

Posted by TheShot on 19 Feb 2011 | Filed under: Consumer Trends, Quality Issues, Starbucks

Two articles in the news yesterday highlighted a bit of our thinking about a major divide in coffee formats: espresso and filter coffee. The Puget Sound Business Journal interviewed the sometimes-controversial Illy man, Giorgio Milos: Illy’s master barista challenges us to take a fresh look at Starbucks, Tully’s | Puget Sound Business Journal. The other […]

San Francisco gets a disloyalty card, but we kinda still don’t

Posted by TheShot on 21 Jan 2011 | Filed under: Local Brew, Starbucks

If you’re not aware of the disloyalty card concept, it originated a couple years ago in the UK from former world barista champ, Gwilym Davies. The kicker is that it’s supposed to be the opposite of a customer loyalty card, where consumers are given financial incentives for repeat business. Like the kind you get from […]

Trip Report: Citizen Cake

Posted by TheShot on 18 Jan 2011 | Filed under: Beans, Local Brew, Restaurant Coffee, Starbucks

Let’s hear it for counter-programming. Starbucks made good on last year’s Plenta threat this week, announcing a new beverage size that targets the gluttony market, called the Trenta. As in Godzilla vs. the Trenta. Taking advantage of a news lull, Starbucks’ press onslaught has the media lapping it up. So naturally, we’re going to talk […]

Trip Report: Caffè Pascucci

Posted by TheShot on 14 Jan 2011 | Filed under: Add Milk, Barista, Café Society, Foreign Brew, Local Brew, Roasting

In 2009, the Italy-based Caffè Pascucci chain (including its espresso school, etc.) turned over its financial management to a group that has since favored more aggressive global expansion plans. These expansion plans included bringing their first non-Italian café chain store on this spot, across of AT&T Park in a modern brick commercial complex. The Italian […]

Clover has got your Hario V60 right here, pal

Posted by TheShot on 01 Jan 2011 | Filed under: Machine, Starbucks

In what’s starting to look like a Spy-vs-Spy-like dance between a Starbucks acquisition and the unStarbucks set, Starbucks’ Clover Equipment Company’s latest move is the Precision Pour Over: Clover Pour Over « Why Not? Coffee. (Courtesy of Seattle’s Why Not? Coffee.) As we left off in our story, the once-independent Clover Equipment Company made waves […]

Saving today’s tech-obsessed coffee from itself

Posted by TheShot on 06 Nov 2010 | Filed under: Beans, Café Society, Consumer Trends, Machine, Quality Issues

Lately we’ve been thinking about quality coffee’s current obsession with all-things-technology. While there’s arguably more science than art to making good coffee, the current climate seems to have pushed any art aside. It reminds us of civilization at the turn of the 20th century, when society held a common belief that technology was going to […]

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