Tag Archive 'social_networking'

Finding the best is getting a whole lot worse

Posted by TheShot on 03 Nov 2011 | Filed under: Beans, CoffeeRatings.com, Consumer Trends, Machine, Quality Issues

In the eight years since we started CoffeeRatings.com, we’ve been patiently waiting for something better. After all, we built CoffeeRatings.com out of frustration over a lack of useful quality information about area coffeehouses in a semi-structured, objective-criteria-driven format. So you’d think we’d be encouraged by the acute rise in venture-capital-funded code monkeys who promise to […]

What do we talk about when we talk about coffee?

Posted by TheShot on 11 Oct 2011 | Filed under: Café Society, Consumer Trends

That’s the question UK-based marketing consultancy tried to answer on their blog recently: Coffee Marketing: Why So Romantic? | Market Sentinel. The firm was approached by a company attempting to launch a new brand of coffee, and they wanted to know the subjects of public conversations concerning coffee in social media and other public contexts. […]

Starbucks’ covert social marketing efforts continue to punk the presses with new Starbucks card campaign

Posted by TheShot on 10 Aug 2011 | Filed under: Consumer Trends, Starbucks

We smelled a familiar rat the first time we read it: I Am Jonathan’s Starbucks Card: A Social Payment Experiment (With Free Coffee) | TechCrunch. A programmer/writer publicly offers up his Starbucks Card as a social experiment for people around the world to contribute to and withdraw from his pre-paid Starbucks account. It just sounded […]

The 10 Types of Commenters on Coffee Articles

Posted by TheShot on 02 Mar 2011 | Filed under: Beans, Café Society, Consumer Trends, Fair Trade, Home Brew, Machine, Roasting, Starbucks

Over the years we’ve read a lot of coffee articles. And ever since feedback forms became commonplace on the Internet, we’ve also read a lot of user comments on these posts. At least enough for us to identify 10 common archetypes among coffee article commenters on the Internet — analogous to the ever-popular coffee shop […]

Listen coffee shop, I am not your “friend”

Posted by TheShot on 07 Oct 2009 | Filed under: Consumer Trends, Starbucks

Online social media is hardly new. Online BBSes have existed since the 1970s. Even yours truly geeked out for a bit on packet radio in the 1980s. But today we have reached a sort of critical mass on the Internet where, like sex and drugs in the 1960s, “everyone is doing it”. Except that “everyone” […]

Trip Report: Google (Mountain View, CA) — and announcing user ratings and reviews

Posted by TheShot on 05 Dec 2008 | Filed under: Beans, Local Brew

It may have been a while, but we have reviewed employee espresso bars before. What’s unusual this time is that the espresso bar doesn’t belong to a coffee business. But when said business is slinging shots of Barefoot Coffee Roasters beans out of UNIC Twin machines, we take an interest. The company in question is […]

Is “Third Wave” just shorthand for the “tyranny of the barista”?

Posted by TheShot on 22 Aug 2008 | Filed under: Barista, Fair Trade, Quality Issues

Now that we’ve caught your attention with the sensationalist title, we’ve had a thought that has been milling around in our heads for quite a while. All this talk about a supposed Third Wave in quality coffee (it truly is that hard for us to restrain our contempt for that term) seems to have coincided […]