Tag Archive 'slow_food_nation'

Food and coffee…for realz

Posted by TheShot on 30 Aug 2010 | Filed under: Consumer Trends, Local Brew, Roasting

Last week we wrote about how coffee, like food, has become a primary form of consumer entertainment. We also mentioned recent experiences at newer coffee bars that have felt, well, “manipulative and artificial.” This concern over what seems real might sound trivial, but it’s at the foundation of a great deal of consumer behavior and […]

All Starbucks UK coffee to be Fairtrade, or: when you can’t beat ‘em, guilt ‘em

Posted by TheShot on 26 Nov 2008 | Filed under: Beans, Fair Trade, Starbucks

As Starbucks‘ future looks ever bleaker and bleaker, CEO Howard Schultz continues his maniacal lever-pulling atop Starbucks’ runaway corporate bulldozer. After shedding themselves of music, movies, and books, they’ve tried everything from an online suggestion box and free coffee promotions to membership cards to less expensive (“daily”) roasts and smoothies. Mr. Schultz’s latest lever pull […]

Trip Report: Verve Coffee Roasters (Santa Cruz, CA)

Posted by TheShot on 15 Sep 2008 | Filed under: Foreign Brew, Roasting

We first encountered Verve at Slow Food Nation ’08 (SFN), where they contributed beans, baristas, and other support for the event. Originally, they had planned to open this café and roastery in Berkeley. However, one of the owners moved to Santa Cruz and the rest was history. The “joke” from some of the Verve baristas […]

In defense of “food snobbery”

Posted by TheShot on 11 Sep 2008 | Filed under: Quality Issues, Robusta

Whether it’s coffee or Slow Food Nation (or both), today there’s a strong public undercurrent of knee-jerk, reactionary dismissiveness of anybody who dares suggest that the generic brand-X-in-a-can isn’t good enough for them. The mistaken public belief is that most of the things we eat and drink today are somehow normal, inevitable, and “natural” outcomes […]

The Slow Food Foundation for Biodiversity Coffee Presidia tasting

Posted by TheShot on 02 Sep 2008 | Filed under: Barista, Beans, Fair Trade

As one of the final events of Slow Food Nation ’08, we attended The Slow Food Foundation for Biodiversity Coffee Presidia tasting at Coffee Bar. It is quite a mouthful of nouns. But the key points are that Slow Food is a non-profit, its Foundation for Biodiversity is a countermeasure effort to the dwindling food […]

Slow Food Nation ’08: Who wants coffee?

Posted by TheShot on 01 Sep 2008 | Filed under: Beans, Consumer Trends, Fair Trade, Quality Issues

It is Labor Day weekend in San Francisco. And the only thing keeping us from inaugurating Itching Man, our long-proposed rival event to Burning Man, was Slow Food Nation ’08. For a little background, we mentioned this event in a post last week. Given how it had been billed, we had hopes there would be […]