Tag Archive 'recession'

Rumors of the death of the $4 latte have been greatly exaggerated

Posted by TheShot on 17 Nov 2008 | Filed under: Consumer Trends, Home Brew, Quality Issues, Starbucks

Not a day goes without us coming across a story about how the sky is falling on retail quality coffee. For example, ABC News laments, “How do you save on coffee in tough times?” Today the Chicago Tribune ran a semi-humorous column titled “Brother, can you spare (buying) a double latte?” Each one of these […]

Trying to teach “old” coffee new marketing tricks

Posted by TheShot on 10 Nov 2008 | Filed under: Consumer Trends, Starbucks

We have to admit: marketers of whole foods and commodities don’t have it easy. Product marketing is so much easier when you can reformulate and industrially process something with a bogus health claim and slap a “New!” logo on the packaging. It gets even easier when you can inject exotic substances with a “newly discovered” […]

Colombian coffee icon defies Starbucks doldrums

Posted by TheShot on 17 Oct 2008 | Filed under: Beans, Café Society, Foreign Brew, Home Brew

We know plenty of stories about coffee retailers and roasters going to origin, but here’s a story of origin coming here instead: Colombian coffee icon defies Starbucks doldrums – International Herald Tribune. As reported in today’s International Herald Tribune, the Bogota-based chain, Juan Valdez Cafe, is owned by thousands of Colombia coffee-growing shareholders. We’ve written […]

Coping with the growing cost of coffee

Posted by TheShot on 25 Apr 2008 | Filed under: Consumer Trends, Starbucks

Reading the papers, for many mainstream consumers, you’d think that the current economic slowdown marked the return of the Dust Bowl of the 1930s. However, you could argue that we’ve witnessed the necessary bursting of the real estate bubble, the correction of stupid money that pumped up the sub-prime loan debacle, rising food prices that […]