Tag Archive 'public_relations'

The First “Blogging” Coffeemaker

Posted by TheShot on 04 May 2007 | Filed under: Consumer Trends, Machine

Not all public relations professionals are brain-dead. Really. Unfortunately, there are armies of brain-dead PR zombies that routinely clog the media firehose with inane chatter. One of their favorite zombie techniques? Take a rather inane topic that seems trendy in the media — say, oh, blogging. Then take whatever tired idea you have in front […]

The 2007 Shameless Gadget Promotion Post

Posted by TheShot on 13 Feb 2007 | Filed under: Consumer Trends, Home Brew, Machine

Has TheShot been taken over by “splogs” (spam blogs)?! For anyone who has run a blog, I don’t mean the regular stream of bogus insurance adverts and “great post – I had never thought of that” comments. I mean all those splogs out there that have disguised themselves as online “lifestyle magazines” — i.e., shorthand […]

Coffee taste test stirs hot debate

Posted by TheShot on 03 Feb 2007 | Filed under: Consumer Trends, Starbucks

Yesterday, Consumer Reports announced that their taste testers rated McDonald’s premium coffee as superior to Starbucks‘ coffee. (Isn’t that a bit like a beauty contest between Courtney Love and Joan Rivers?) But the real story behind this isn’t their ratings so much as the response to these ratings: Coffee taste test stirs hot debate – […]

McDonald’s brews up £1m fair trade deal – and wields it as a marketing weapon

Posted by TheShot on 08 Jan 2007 | Filed under: Fair Trade, Restaurant Coffee, Starbucks

Yesterday’s Sunday Times (London) ran a story concerning McDonald’s UK’s announcement of a coffee supply partnership with the Rainforest Alliance: McDonald’s brews up £1m fair trade deal – Sunday Times – Times Online. At first read, I opted not to add a blog entry on how the Rainforest Alliance served as another alternative example to […]

A Hot Cup of Money: Starbucks, Ethiopia, and the Coffee Branding Wars

Posted by TheShot on 16 Nov 2006 | Filed under: Beans, Starbucks

There’s been a lot of “he said, she said” going on between Starbucks and representatives of the Ethiopian coffee trade lately. Ethiopian Sidamo and Harar (two generally excellent bean stocks, mind you) were up for trademark protection when a “certain voting member” of the U.S. National Coffee Association (or NCA, a business interest legacy of […]