Not all public relations professionals are brain-dead. Really. Unfortunately, there are armies of brain-dead PR zombies that routinely clog the media firehose with inane chatter. One of their favorite zombie techniques? Take a rather inane topic that seems trendy in the media — say, oh, blogging. Then take whatever tired idea you have in front […]
Tag Archive 'public_relations'
Has TheShot been taken over by “splogs” (spam blogs)?! For anyone who has run a blog, I don’t mean the regular stream of bogus insurance adverts and “great post – I had never thought of that” comments. I mean all those splogs out there that have disguised themselves as online “lifestyle magazines” — i.e., shorthand […]
Yesterday, Consumer Reports announced that their taste testers rated McDonald’s premium coffee as superior to Starbucks‘ coffee. (Isn’t that a bit like a beauty contest between Courtney Love and Joan Rivers?) But the real story behind this isn’t their ratings so much as the response to these ratings: Coffee taste test stirs hot debate – […]
Yesterday’s Sunday Times (London) ran a story concerning McDonald’s UK’s announcement of a coffee supply partnership with the Rainforest Alliance: McDonald’s brews up £1m fair trade deal – Sunday Times – Times Online. At first read, I opted not to add a blog entry on how the Rainforest Alliance served as another alternative example to […]
There’s been a lot of “he said, she said” going on between Starbucks and representatives of the Ethiopian coffee trade lately. Ethiopian Sidamo and Harar (two generally excellent bean stocks, mind you) were up for trademark protection when a “certain voting member” of the U.S. National Coffee Association (or NCA, a business interest legacy of […]