Tag Archive 'product_development'

No longer content with mimicking McDonald’s, Starbucks now following 7-Eleven’s lead

Posted by TheShot on 13 May 2008 | Filed under: Consumer Trends, Restaurant Coffee, Starbucks

Starbucks Coffee has spent the last decade squandering away whatever market leadership they had in the world of quality coffee, and it’s no secret that they are now trying to regain some of these losses. But to do so in recent months, Starbucks has bizarrely looked to McDonald’s for inspiration: introducing $1 “daily coffee”, free […]

Getting more from your coffee menu

Posted by TheShot on 18 May 2007 | Filed under: Consumer Trends, Starbucks

The business world is fraught with a number of ironies. One of the bigger ironies is that all good businesses must do ridiculous things that detract from the very core things that made them good in the first place. Big, public businesses do this in an effort to sustain the growth figures demanded by Wall […]

Coffee: top flavors in new products

Posted by TheShot on 22 Mar 2007 | Filed under: Add Milk, Consumer Trends

Drinks Business Review published an article yesterday noting the top ten most often used flavors in new coffee worldwide: Coffee: top flavors in new products – Drinks Business Review. Of course, as might be predicted by Denis Leary, “coffee-flavored coffee” didn’t make the list. But disturbingly “cappuccino” did at #5. Is that like anchovies made […]

Fusion Energy Coffee will keep you up 7-Eleven

Posted by TheShot on 23 Feb 2007 | Filed under: Consumer Trends

I’m not sure what’s worse: 7-Eleven’s coffee product marketers, or the coffee customers who patronize them. In any case, 7-Eleven recently introduced something called Fusion Energy Coffee: Fusion Energy Coffee will keep you up 7-Eleven | TheNewsTribune.com | Tacoma, WA. In case you haven’t been keeping up on your ephemeral, forgettable product fads (remember Pepsi […]

Some like it iced

Posted by TheShot on 14 Feb 2007 | Filed under: Consumer Trends

Today’s Sarasota Herald-Tribune reported that “iced coffee is a hot commodity, surveys show”: Some like it iced. According to studies from the SCAA and NCA, iced coffee consumption is on the rise — accounting for 6 percent of weekly U.S. coffee consumers, as compared with 4 percent five years ago. The article also attributes the […]

Drinks Business Review Focuses On Coffee Innovation

Posted by TheShot on 07 Feb 2007 | Filed under: Consumer Trends, Quality Issues

“Coffee Innovation”. If there were ever two words that make me shudder in fear and cause my taste buds to roll up and die, those two could well be it. And so those two words arose today in an article that reported “coffee manufacturers have been working on new and improved ways to serve coffee”: […]

Coke, Nestlé Take Aim at Starbucks

Posted by TheShot on 14 Sep 2006 | Filed under: Barista, Consumer Trends, Restaurant Coffee, Starbucks

Not to be outdone by Coca-Cola’s Far Coast and CHAQWA announcements earlier this month, Big Four junk coffee giant, Nestlé, says “me too!”: Coke, Nestlé Take Aim at Starbucks (Advertising Age). I am not making this up: Nestlé marketing is instructing the media call their version the Nescafé Specialty Solutions’ bag-in-a-box system. How’s that for […]

Espresso now comes express at McDonald’s – Or: The McCafé idea is new if it’s new to you

Posted by TheShot on 13 Sep 2006 | Filed under: Consumer Trends, Restaurant Coffee

In the “who just can’t let a failed idea die” contest between McDonald’s McCafé and the Sony Mini-Disc, McDonald’s seems to be upping the ante along the Central Coast of California: Espresso now comes express at McDonald’s – LompocRecord.com. The strangest part is that the article cites Marcos Salazar, an area supervisor for McDonald’s, as […]

Users, vendors not fans of coffee pods

Posted by TheShot on 11 Sep 2006 | Filed under: Beans, Consumer Trends, Quality Issues

According to an article in today’s Frederick (MD) News-Post, the coffee pod revolution isn’t exactly winning over fans en masse just yet: Users, vendors not fans of coffee pods – The Frederick News-Post. Citing a recent NPD Group report, the article notes that beyond single-serving convenience, pods don’t exactly represent a step forward in the […]

Microwaveable Latte Tang, Anyone?

Posted by TheShot on 19 May 2006 | Filed under: Consumer Trends

Just when you thought you’ve seen the worst of consumer convenience knock-offs trying to cash in on the higher-end espresso drink craze: New! Stomping Grounds Liquid Espresso-to-Latte Concentrate Now on Store Shelves in Los Angeles. Yes, the ad wizards who brought us Oregon Chai decided to offer us espresso latte concentrate. All you do is […]

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