Tag Archive 'press_releases'

Mysterious ‘Meth Coffee’ launches in San Francisco

Posted by TheShot on 11 Jan 2007 | Filed under: Beans, Consumer Trends

I came across a coffee-related press release yesterday (as I often do), and I truly resisted writing about it — hoping it would just go away unnoticed. But then the company behind it is based out of San Francisco, and the press release hit the Associated Press today: AP Wire | 01/11/2007 | Mysterious `Meth […]

McDonald’s brews up £1m fair trade deal – and wields it as a marketing weapon

Posted by TheShot on 08 Jan 2007 | Filed under: Fair Trade, Restaurant Coffee, Starbucks

Yesterday’s Sunday Times (London) ran a story concerning McDonald’s UK’s announcement of a coffee supply partnership with the Rainforest Alliance: McDonald’s brews up £1m fair trade deal – Sunday Times – Times Online. At first read, I opted not to add a blog entry on how the Rainforest Alliance served as another alternative example to […]

Healthy Coffee?

Posted by TheShot on 31 Oct 2006 | Filed under: Coffee Health, Consumer Trends, Quality Issues

You know the phrase “knowing just enough to be dangerous”? A good example can be found in the regular stream of rip-and-read medical research press releases that appear in the daily media cesspool. And scuttlebutt on the health benefits and detriments of coffee are in steady supply. I promise not to go off on my […]

But what will flagpole-sitting coffee drinkers think?

Posted by TheShot on 21 Mar 2006 | Filed under: Consumer Trends

OK — it’s only Tuesday, and I have already found the winner for the most imbecilic coffee-related news item of the week. So what do you do if you’re a coffee marketer desperate for an angle? How about selling coffee with those yellow rubber LIVESTRONG wristbands? Nah — not trendy enough. OK, how about a […]

Coffee Sugar Sex Magik

Posted by TheShot on 24 Feb 2006 | Filed under: Coffee Health, Consumer Trends

It’s no wonder why health care is in shambles in this country. Every two-bit researcher with a corporate-sponsored grant proposal collects their check, publishes their paper, and some low-wage PR grunt in their administrative office issues a press release. Major media, given their rip-and-read reporting laziness and blissful ignorance of science, publishes every piece of […]

Calcium With Your Coffee

Posted by TheShot on 06 Jan 2006 | Filed under: Add Milk

Does anyone really wonder why press releases are often such a laughingstock? Today PRNewswire ran this from the “Got Milk?” guys, the California Milk Processor Board: Calcium With Your Coffee. It goes on to tell us how their surveys show we’re all ignorant for not realizing that a latte contains milk. (And with latte being […]

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