Tag Archive 'press_releases'

Turning death threats into a marketing campaign

Posted by TheShot on 17 May 2012 | Filed under: Coffee Health

We’ve ranted against the Medical Infotainment industrial complex more than enough times here on this blog. You know the weekly stream of pop medical news headlines: alternating manic depressive cycles of “coffee kills”, then “coffee gives you immortality”, then lather, rinse, repeat. Billions of dollars wasted on decades of coffee medical research, and all we […]

How Consumer Reports does more harm than good for good coffee

Posted by TheShot on 02 Aug 2011 | Filed under: Beans, Consumer Trends, Quality Issues

It’s that time of year again for Consumer Reports to come to our collective rescue and save us from wasting our hard-earned money on bad coffee: Colombian coffee champ is unseated in our new Ratings. Except we’ve come to the conclusion that Consumer Reports does more harm than good in the name of good coffee. […]

Expansionist Consumer Reports again raids the ghetto coffee market

Posted by TheShot on 02 Feb 2010 | Filed under: Beans, Consumer Trends, Quality Issues

In the headlines today, Consumer Reports continues to explore the merits of ghetto coffee: Lack of excellent coffee blends: Consumer Reports | Reuters. Whereas before they chimed in on the McDonald’s vs. Starbucks debate — something we’ve always likened to a beauty contest between Courtney Love and Joan Rivers — this time their “expert” taste […]

Bad Science » Drink coffee, see dead people.

Posted by TheShot on 16 Jan 2009 | Filed under: Coffee Health

We’ve been harping on the ethically and intellectually bankrupt medical infotainment industry for years now. Publicity stunts masked as science are bad enough (see: Tuesday’s example). But bad science transformed into a publicity stunt is far more irresponsible. A textbook example came to us all this week in the form of a flawed study linking […]

Second annual unscientific PR stunt rates SF #3 in coffee consumption

Posted by TheShot on 13 Jan 2009 | Filed under: Coffee Health, Consumer Trends

Why we entertain the unscientific musings of a discount health care company is beyond us. It’s probably because we’d rather report on it before much of the local press undoubtedly picks this bubblegum lifestyle piece up and makes it out to be something remotely substantial: Caffeine Survey Reveals Most, Least Caffeinated Cities. A year ago […]

Unscientific PR stunt says SF #1 among least caffeinated cities

Posted by TheShot on 07 Nov 2007 | Filed under: Coffee Health, Consumer Trends

When PR flacks try to get their clients noticed above the crowd noise, a common and effective tactic is the city rivalry vanity/voyeurism survey. Hey, it worked for us. Which is why we’re reporting on the “news” that San Francisco/Oakland ranked #1 among least caffeinated cities in the country: Caffeine Survey Reveals Most, Least Caffeinated […]

Espresso like no Other and perhaps a little like Wine

Posted by TheShot on 08 Jun 2007 | Filed under: Beans

Last year I asked the question, “Where are all my coffee varieties?”. Today a press release from a Florida roaster picked up where I left off: Espresso like no Other and perhaps a little like Wine. The broken English is pretty amusing for a press release — even if they make an obligatory wine comparison […]

The First “Blogging” Coffeemaker

Posted by TheShot on 04 May 2007 | Filed under: Consumer Trends, Machine

Not all public relations professionals are brain-dead. Really. Unfortunately, there are armies of brain-dead PR zombies that routinely clog the media firehose with inane chatter. One of their favorite zombie techniques? Take a rather inane topic that seems trendy in the media — say, oh, blogging. Then take whatever tired idea you have in front […]

The 2007 Shameless Gadget Promotion Post

Posted by TheShot on 13 Feb 2007 | Filed under: Consumer Trends, Home Brew, Machine

Has TheShot been taken over by “splogs” (spam blogs)?! For anyone who has run a blog, I don’t mean the regular stream of bogus insurance adverts and “great post – I had never thought of that” comments. I mean all those splogs out there that have disguised themselves as online “lifestyle magazines” — i.e., shorthand […]

Coffee taste test stirs hot debate

Posted by TheShot on 03 Feb 2007 | Filed under: Consumer Trends, Starbucks

Yesterday, Consumer Reports announced that their taste testers rated McDonald’s premium coffee as superior to Starbucks‘ coffee. (Isn’t that a bit like a beauty contest between Courtney Love and Joan Rivers?) But the real story behind this isn’t their ratings so much as the response to these ratings: Coffee taste test stirs hot debate – […]

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