How many podcasts does it take to sell a mediocre cup of coffee?
Posted by TheShot on 29 Aug 2006 | Tagged as: Consumer Trends, Starbucks
Starbucks is about to find out.
Today, the company announced their strategy to counter the growing encroachment of fast food rivals vying for their coffee business: To stand out, Starbucks pushes coffee know-how | Consumer Products | Reuters.com. The plan includes holding coffee tastings in its North American stores. As reported here earlier this summer, this [...]