Tag Archive 'podcasts'

Hovering over Detroit: A close call on the high wire

Posted by TheShot on 31 Aug 2006 | Filed under: Consumer Trends

If you thought Starbucks was desperate to resort to podcasts to sell their coffee, McDonald’s recently promoted their premium roast coffee by hiring the Flying Wallendas to tightrope walk for its one-year anniversary: HOVERING OVER DETROIT: A close call on the high wire (Detroit Free Press). I’m not sure if McDonald’s wanted to send the [...]

How many podcasts does it take to sell a mediocre cup of coffee?

Posted by TheShot on 29 Aug 2006 | Filed under: Consumer Trends, Starbucks

Starbucks is about to find out. Today, the company announced their strategy to counter the growing encroachment of fast food rivals vying for their coffee business: To stand out, Starbucks pushes coffee know-how | Consumer Products | Reuters.com. The plan includes holding coffee tastings in its North American stores. As reported here earlier this summer, [...]