Tag Archive 'perfect_espresso'

The War on Blends

Posted by TheShot on 23 Jan 2011 | Filed under: Beans, Café Society, Consumer Trends, Quality Issues

Last week brought us yet another coffee article about wine analogies and making the “perfect” (groan) cup: The Art of the Perfect Cup of Coffee | CulturePOP | Ingredients for an Artful Life. What was different about this one is it consisted of an interview with reigning WBC champ Michael Phillips of Chicago’s Intelligentsia. In [...]

Espresso or cappuccino: perfection, perfection everywhere but not a drop to drink

Posted by TheShot on 22 Jul 2010 | Filed under: Add Milk, Consumer Trends, Quality Issues, Restaurant Coffee

We’ve previously lamented the abuse and overuse of the term “perfect,” particularly when it comes to espresso. For this, and for injecting the term into the media vernacular for anything we consume, we have justifiable grounds to send Martha Stewart back to prison. Until we again see Martha in an orange jumper, today our inboxes [...]

The myth of the perfect espresso

Posted by TheShot on 14 Dec 2009 | Filed under: Consumer Trends, Quality Issues

Last Friday, the UK edition of Wired magazine published one of those well-meaning articles that thoughtlessly got much of it all wrong: Computing the perfect coffee. At the article’s core is the myth of the “perfect” espresso — something we believe to be about as real as the tooth fairy. Blame for the modern myth [...]