As a follow-up to Thursday’s post where we covered the coffee pod revolutionaries, yesterday’s Seattle Post-Intelligencer published an article on how Big Beverage is plotting the demise of any actual coffee brewing: Drink makers want America to buy coffee to go. What’s puzzling is how many usually sensible industries are getting the new coffee equation […]
Tag Archive 'pepsi'
Posted by TheShot on 05 Jul 2006 | Filed under: Consumer Trends
The Atlanta Journal-Constitution published an article yesterday on how soft drink industry giants are banking on coffee consumers wanting convenient, instantaneous coffee: Soft drink titans push coffee in a can | ajc.com. Just as when large, conglomerate coffee roasters convinced consumers that the future of good coffee was crystalized grit in a can during the […]
Posted by TheShot on 19 Jan 2006 | Filed under: Consumer Trends
PepsiCo continues to build on the huge success of Pepsi A.M. with recently announced plans to introduce a “more youthful” beverage in India: a cola-coffee hybrid under the name Pepsi Café Chino: When cola and coffee collide. Will today’s Indian youth take to coffee cola like flies to a bug lamp? If Pepsi Blue, Crystal […]