Tag Archive 'peets_coffee'

Breaking the Chains: Dispelling the Myth of Consistency at the Big Coffee Chains

Posted by TheShot on 15 Aug 2009 | Filed under: Café Society, Consumer Trends, Quality Issues, Starbucks

One of the things that the big coffee chains do well is consistency. Or at least that’s the conventional wisdom, lifted straight from the fast food chain playbook. A McDonald’s french fry is pretty much the same everywhere, and the coffee served at a big chain is little different. Or so we’ve all been told. […]

Rumors of the death of the $4 latte have been greatly exaggerated

Posted by TheShot on 17 Nov 2008 | Filed under: Consumer Trends, Home Brew, Quality Issues, Starbucks

Not a day goes without us coming across a story about how the sky is falling on retail quality coffee. For example, ABC News laments, “How do you save on coffee in tough times?” Today the Chicago Tribune ran a semi-humorous column titled “Brother, can you spare (buying) a double latte?” Each one of these […]

Trying to teach “old” coffee new marketing tricks

Posted by TheShot on 10 Nov 2008 | Filed under: Consumer Trends, Starbucks

We have to admit: marketers of whole foods and commodities don’t have it easy. Product marketing is so much easier when you can reformulate and industrially process something with a bogus health claim and slap a “New!” logo on the packaging. It gets even easier when you can inject exotic substances with a “newly discovered” […]

Savor the Saveur of Coffee

Posted by TheShot on 24 Oct 2008 | Filed under: Beans, Home Brew, Quality Issues

Saveur is one among many “gourmet” food, wine, and travel magazines (as much as we hate that hackneyed 80’s word) — but with a specific focus on international cuisines. “Saveur” being French for “flavor”. Now whether “Saveur Sav” would be a clock-and-beret-wearing member of France’s answer to Public Enemy is still up for debate. (Oui, […]

Starbucks unveils new strategy in Australia: “Sell that #$%@ to the tourists”

Posted by TheShot on 29 Jul 2008 | Filed under: Foreign Brew, Quality Issues, Starbucks

We’ve long made it a policy to not cover superfluous news stories on Starbucks here because, well, they’ve long been irrelevant to quality coffee. But here’s one from Down Under today that is: Starbucks to close 61 Australian stores, cut 685 jobs | The Daily Telegraph. Now we like looking for the hidden story behind […]

ROAST WITH THE MOST / A new generation of Bay Area coffee roasters pushes the perfect cup to the next level

Posted by TheShot on 14 May 2008 | Filed under: Beans, Local Brew, Restaurant Coffee, Roasting

Today the SF Chronicle posted an impressively long article on the state of quality coffee roasting in the Bay Area: ROAST WITH THE MOST / A new generation of Bay Area coffee roasters pushes the perfect cup to the next level. It’s a remarkable piece, given its breadth. It lightly touches on everything from the […]

Trip Report: Intelligentsia Coffee & Tea @ Millennium Park (Chicago, IL)

Posted by TheShot on 01 Jan 2008 | Filed under: Foreign Brew, Quality Issues

If Peet’s Coffee & Tea has been a slow-growth contrast to Starbucks‘ cancerous proliferation in recent years, Intelligentsia‘s expansion has been deliberately glacial. And why not? You get big, you get less selective about your coffee growers and suppliers. You start accepting employees with fewer skills and less passion about truly good coffee. And how’s […]

BART to open Peet’s coffee shops at six stations

Posted by TheShot on 28 Nov 2007 | Filed under: Local Brew

Today the Web site for KGO, San Francisco’s ABC-TV affiliate, published a story in which BART and Peet’s Coffee are gearing up to open a few mini-cafés at various BART stations: ABC30.com: BART to open Peet’s coffee shops at six stations. (OK, the link is to the Fresno affiliate’s version of the story — without […]

Does Panama Esmeralda stack up to the hype?

Posted by TheShot on 10 Sep 2007 | Filed under: Beans, Roasting

Walking in to a Peet’s Coffee & Tea last week, I noticed they are once again offering their supply of Panama Esmeralda Geisha as a roast-dated “Reserve” coffee. We wrote about this coffee varietal last month (and also in 2006). It has consistently sold at record auction prices, and it has won numerous awards for […]

Founder of Peet’s Coffee dies at 87

Posted by TheShot on 31 Aug 2007 | Filed under: Beans, Local Brew, Roasting

According to today’s SF Chronicle, Alfred Peet — founder of Peet’s Coffee & Tea, consultant to the birth of Starbucks, and chief influencer and educator to many in today’s modern coffee trade — passed away in his home in Ashland, OR today at the age of 87: Founder of Peet’s Coffee dies at 87. Mr. […]

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