Tag Archive 'nestlé'

Trip Report: Nespresso Boutique & Bar (Union Square)

Posted by TheShot on 07 Sep 2013 | Filed under: Beans, Café Society, Consumer Trends, Machine, Quality Issues

No, this is not a joke. If there’s one thing we do at CoffeeRatings.com, it’s test things out before we judge. What else can explain all the gut-corrosive espresso shots we’ve subjected ourselves to over the past ten years, seemingly in violation of the Nuremberg Code. Nespresso — Nestlé’s espresso pod cash cow — is […]

That Restaurant Coffee Thing… (Yes, Again)

Posted by TheShot on 28 Mar 2013 | Filed under: Consumer Trends, Machine, Quality Issues, Restaurant Coffee

As CoffeeRatings.com celebrates its 10th anniversary this year, it’s hard not to feel a little jaded by some of the coffee topics that simply refuse to die. Like Jason in Friday the 13th Part 1.30E+02, some subjects are the undead zombies of the coffee world, no matter how times you try to kill them with […]

Nespresso and the definition of greenwashing

Posted by TheShot on 31 Jul 2009 | Filed under: Beans, Consumer Trends, Home Brew

How ironic that an organization called GreeNow is now affiliated with a product line, Nespresso, that has defined a consumer lifestyle centered around maximum environmental and manufacturing waste by individually wrapping every single serving of coffee that they sell: GreeNow Powers New York Launch of New Nespresso CitiZ Machine. Nespresso calls it “highest-quality premium portioned […]

Trip Report: Café Coffee Day @ Indira Gandhi Int’l Airport (New Delhi, India)

Posted by TheShot on 25 May 2008 | Filed under: Foreign Brew

Who doesn’t love a great cup of airport espresso? We sure do — but in extra measure because such a thing simply does not exist. Sure, things have improved since the era of $4 cups of rancid airport coffee, unburdened by quality concerns. But airport coffee today is still characterized by inflated prices, poor quality […]

Nespresso isn’t just coffee … it’s an aspirational lifestyle marketing exercise by desperate lunatics

Posted by TheShot on 26 Nov 2007 | Filed under: Home Brew

Today’s Guardian (London) featured a humorous (or is that humourous?) piece on Nespresso and its lifestyle magazine: Nespresso isn’t just coffee … it’s an aspirational lifestyle marketing exercise by desperate lunatics | Food and drink | Life and Health. What’s not to like about the dry and wickedly clever British sense of humor? The author […]

High-end restaurants raise the Nespresso white flag: The cult of Nespresso

Posted by TheShot on 05 Oct 2007 | Filed under: Home Brew, Machine, Quality Issues, Restaurant Coffee

An article in yesterday’s Dublin Independent perhaps thought it was exalting the Nespresso espresso. However, it did more to underscore how clueless high-end restaurants are when it comes to espresso quality: The cult of Nespresso – Food & Drink, Lifestyle – Independent.ie. Pre-ground coffee that has aged for weeks in plastic pods since the second […]

Australia: Nestlé copyright moves ignite coffee controversy

Posted by TheShot on 09 Aug 2007 | Filed under: Consumer Trends

From today’s ABC News (the Australian Broadcasting Corporation – that ABC News), Big Four coffee giant, Nestlé, is seeking to obtain exclusive rights to two rather generic images of coffee in a coffee mug: Copyright moves ignite coffee controversy – ABC News (Australian Broadcasting Corporation). The two images Nestlé is trying to copyright — one […]

Espresso in Portugal

Posted by TheShot on 03 Nov 2006 | Filed under: Beans, Café Society, Foreign Brew, Machine, Quality Issues, Restaurant Coffee, Starbucks

Despite Portugal’s prominent historical role in the development of the coffee trade (for example, they introduced coffee production to Brazil), and the degree with which coffee is “interwoven throughout Portugal’s social, literary and economic history”, I’ve found surprisingly little written about the espresso in this small-but-influential coffee nation. Last month I took advantage of some […]

Coke, Nestlé Take Aim at Starbucks

Posted by TheShot on 14 Sep 2006 | Filed under: Barista, Consumer Trends, Restaurant Coffee, Starbucks

Not to be outdone by Coca-Cola’s Far Coast and CHAQWA announcements earlier this month, Big Four junk coffee giant, Nestlé, says “me too!”: Coke, Nestlé Take Aim at Starbucks (Advertising Age). I am not making this up: Nestlé marketing is instructing the media call their version the Nescafé Specialty Solutions’ bag-in-a-box system. How’s that for […]

The journey of a coffee bean

Posted by TheShot on 05 Jul 2006 | Filed under: Beans, Robusta

Yesterday the Manila Standard Today published a brief, introductory article on the lifecycle of a coffee bean: Philippines News – Manila Standard Today – The journey of a coffee bean – july05_2006. It’s written from the perspective of Nescafé, which is part of the scary Big Four, and from the perspective of producing the lower […]

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