Tag Archive 'nca'

2007 National Coffee Drinking Trends Report

Posted by TheShot on 19 Jul 2007 | Filed under: Consumer Trends

The National Coffee Association (NCA) just recently released their annual report on coffee-drinking trends in the U.S.: National Coffee Drinking Trends Main Page – National Coffee Association. Yes, the NCA — those dinosaur progenitors of the SCAA, from way back when percolators and instant coffee that tasted like ground kitty litter roamed the earth — [...]

Some like it iced

Posted by TheShot on 14 Feb 2007 | Filed under: Consumer Trends

Today’s Sarasota Herald-Tribune reported that “iced coffee is a hot commodity, surveys show”: Some like it iced. According to studies from the SCAA and NCA, iced coffee consumption is on the rise — accounting for 6 percent of weekly U.S. coffee consumers, as compared with 4 percent five years ago. The article also attributes the [...]

A Hot Cup of Money: Starbucks, Ethiopia, and the Coffee Branding Wars

Posted by TheShot on 16 Nov 2006 | Filed under: Beans, Starbucks

There’s been a lot of “he said, she said” going on between Starbucks and representatives of the Ethiopian coffee trade lately. Ethiopian Sidamo and Harar (two generally excellent bean stocks, mind you) were up for trademark protection when a “certain voting member” of the U.S. National Coffee Association (or NCA, a business interest legacy of [...]

But what will flagpole-sitting coffee drinkers think?

Posted by TheShot on 21 Mar 2006 | Filed under: Consumer Trends

OK — it’s only Tuesday, and I have already found the winner for the most imbecilic coffee-related news item of the week. So what do you do if you’re a coffee marketer desperate for an angle? How about selling coffee with those yellow rubber LIVESTRONG wristbands? Nah — not trendy enough. OK, how about a [...]