Espresso News and Reviews – TheShot.coffeeratings.com

Media profiles of Illycaffè‘s Andrea Illy are commonplace. But this one from today’s The Guardian (UK) is better than most: Andrea Illy: family businessman who’s raising the bar for premium coffee | Business | The Guardian. For one, Mr. Illy talks about the importance of pricing and brand positioning. Regardless of what you think of [...]

Tags: andrea_illy, barista_training, coffee_marketing, consistency, corporate_social_responsibility, fair_trade, illy, misery_market, Starbucks

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Recently we have been thinking about all the great, Top-20-caliber SF coffee bars that have opened up in recent years. So much so that the news of a great new espresso bar opening in town is thankfully becoming a little monotonous. With all the great coffee now available, we thought we could all use a [...]

Tags: americas_best_coffee, astoria, espresso_review, misery_market, tenderloin

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How is it that some people can unwittingly ridicule themselves far more than anyone else could while trying? Case and point with Folgers Coffee. Allow us to use a more bizarre application of the ever-popular wine analogy for coffee: for decades, Folgers profited as coffee’s equivalent of Thunderbird. But as consumers have developed more of [...]

Tags: big_four_coffee, folgers, misery_market, wine_analogy

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