Folgers unveils expensive innovation for leadership of the elite “frozen turkey” coffee market
Posted by TheShot on 20 Sep 2008 | Tagged as: Consumer Trends, Quality Issues
How is it that some people can unwittingly ridicule themselves far more than anyone else could while trying? Case and point with Folgers Coffee.
Allow us to use a more bizarre application of the ever-popular wine analogy for coffee: for decades, Folgers profited as coffee’s equivalent of Thunderbird. But as consumers have developed more of an [...]
