Tag Archive 'misery_market'

Andrea Illy on Fair Trade, barista training, and coffee pricing

Posted by TheShot on 22 Sep 2011 | Filed under: Beans, Café Society, Fair Trade, Quality Issues, Restaurant Coffee

Media profiles of Illycaffè‘s Andrea Illy are commonplace. But this one from today’s The Guardian (UK) is better than most: Andrea Illy: family businessman who’s raising the bar for premium coffee | Business | The Guardian. For one, Mr. Illy talks about the importance of pricing and brand positioning. Regardless of what you think of […]

Trip Report: L.A. Café

Posted by TheShot on 16 May 2009 | Filed under: Beans, Café Society, Local Brew, Quality Issues

Recently we have been thinking about all the great, Top-20-caliber SF coffee bars that have opened up in recent years. So much so that the news of a great new espresso bar opening in town is thankfully becoming a little monotonous. With all the great coffee now available, we thought we could all use a […]

Folgers unveils expensive innovation for leadership of the elite “frozen turkey” coffee market

Posted by TheShot on 20 Sep 2008 | Filed under: Consumer Trends, Quality Issues

How is it that some people can unwittingly ridicule themselves far more than anyone else could while trying? Case and point with Folgers Coffee. Allow us to use a more bizarre application of the ever-popular wine analogy for coffee: for decades, Folgers profited as coffee’s equivalent of Thunderbird. But as consumers have developed more of […]