Media profiles of Illycaffè‘s Andrea Illy are commonplace. But this one from today’s The Guardian (UK) is better than most: Andrea Illy: family businessman who’s raising the bar for premium coffee | Business | The Guardian. For one, Mr. Illy talks about the importance of pricing and brand positioning. Regardless of what you think of […]
Tag Archive 'misery_market'
Recently we have been thinking about all the great, Top-20-caliber SF coffee bars that have opened up in recent years. So much so that the news of a great new espresso bar opening in town is thankfully becoming a little monotonous. With all the great coffee now available, we thought we could all use a […]
How is it that some people can unwittingly ridicule themselves far more than anyone else could while trying? Case and point with Folgers Coffee. Allow us to use a more bizarre application of the ever-popular wine analogy for coffee: for decades, Folgers profited as coffee’s equivalent of Thunderbird. But as consumers have developed more of […]