Starbucks enters competitive Brazilian coffee market with 2 Sao Paulo stores
Posted by TheShot on 30 Nov 2006 | Tagged as: Café Society, Consumer Trends, Foreign Brew, Starbucks
Today the Associated Press reported that Starbucks entered the Brazilian market with two cafés in São Paulo: Starbucks enters competitive Brazilian coffee market with 2 Sao Paulo stores - Business - International Herald Tribune.
Starbucks demonstrated success at establishing over 100 cafés in Mexico, which is generally not known as a coffee-drinking (let alone espresso-drinking) nation. [...]