Tag Archive 'mcdonalds'

McDonald’s coffee bars to take on Starbucks

Posted by TheShot on 07 Jan 2008 | Filed under: Barista, Café Society, Quality Issues, Restaurant Coffee, Starbucks

One of the worst-kept secrets of the past few years is that McDonald’s has been trying to get into the espresso business. Today, news services such as Reuters and the Wall Street Journal are reporting that McDonald’s plans to launch coffee bars with the new employee position of “barista”: McDonald’s coffee bars to take on […]

Germany: McDonald’s Jazzes Up Restaurants With McCafés

Posted by TheShot on 12 Apr 2007 | Filed under: Café Society, Foreign Brew, Quality Issues, Restaurant Coffee

I’ve lamented the bizarre insistence on paper-cups-only service by so many espresso retailers in America. Adding insult to injury, according to yesterday’s Deutsche Welle, now even the McDonald’s in Germany are breaking out the porcelain cups: McDonald’s Jazzes Up Restaurants Amid Anti-Union Accusations | Business | Deutsche Welle | 11.04.2007. Tweet

All the King’s Horses, and All the King’s Marketing Consultants…

Posted by TheShot on 06 Mar 2007 | Filed under: Barista, Café Society, Consumer Trends, Machine, Quality Issues, Starbucks

The news of Starbucks‘ death has been greatly exaggerated. That’s all I could think of when reading the media and blogosphere response over the past week to an executive memo written by Starbucks’ founder and corporate chairman, Howard Schultz (as reported here on Feb. 24). In the memo, the founder lamented the loss of Starbucks’ […]

McDonald’s to expand espresso service across U.S.

Posted by TheShot on 02 Mar 2007 | Filed under: Consumer Trends, Restaurant Coffee

Some say the definition of insanity is trying the same thing over and over again, expecting a different outcome. By that standard, McDonald’s executives should be fitted for straight-jackets and kept away from the plastic knives and forks in their fast-food restaurants. Despite repeated failures of McDonald’s McCafé in America since 2001, bull-headed McDonald’s execs […]

Coffee taste test stirs hot debate

Posted by TheShot on 03 Feb 2007 | Filed under: Consumer Trends, Starbucks

Yesterday, Consumer Reports announced that their taste testers rated McDonald’s premium coffee as superior to Starbucks‘ coffee. (Isn’t that a bit like a beauty contest between Courtney Love and Joan Rivers?) But the real story behind this isn’t their ratings so much as the response to these ratings: Coffee taste test stirs hot debate – […]

Starbucks CEO Sees Benefit In Upscale Coffee At McDonald’s

Posted by TheShot on 01 Feb 2007 | Filed under: Quality Issues, Restaurant Coffee, Starbucks

Who doesn’t read cattlenetwork.com? An article posted there today cited comments from Jim Donald, CEO of Stabucks, about Ronald McDonald (no relation) and his newfound popularity from McDonald’s recent premium coffee success: Cattle Network – Connecting The Beef Industry Worldwide – Starbucks CEO Sees Benefit In Upscale Coffee At McDonald’s. Mr. Donald says that he […]

McDonald’s brews up £1m fair trade deal – and wields it as a marketing weapon

Posted by TheShot on 08 Jan 2007 | Filed under: Fair Trade, Restaurant Coffee, Starbucks

Yesterday’s Sunday Times (London) ran a story concerning McDonald’s UK’s announcement of a coffee supply partnership with the Rainforest Alliance: McDonald’s brews up £1m fair trade deal – Sunday Times – Times Online. At first read, I opted not to add a blog entry on how the Rainforest Alliance served as another alternative example to […]

Espresso now comes express at McDonald’s – Or: The McCafé idea is new if it’s new to you

Posted by TheShot on 13 Sep 2006 | Filed under: Consumer Trends, Restaurant Coffee

In the “who just can’t let a failed idea die” contest between McDonald’s McCafé and the Sony Mini-Disc, McDonald’s seems to be upping the ante along the Central Coast of California: Espresso now comes express at McDonald’s – LompocRecord.com. The strangest part is that the article cites Marcos Salazar, an area supervisor for McDonald’s, as […]

Hovering over Detroit: A close call on the high wire

Posted by TheShot on 31 Aug 2006 | Filed under: Consumer Trends

If you thought Starbucks was desperate to resort to podcasts to sell their coffee, McDonald’s recently promoted their premium roast coffee by hiring the Flying Wallendas to tightrope walk for its one-year anniversary: HOVERING OVER DETROIT: A close call on the high wire (Detroit Free Press). I’m not sure if McDonald’s wanted to send the […]

McDonald’s tests specialty coffee waters

Posted by TheShot on 16 Aug 2006 | Filed under: Café Society, Consumer Trends, Restaurant Coffee, Starbucks

McDonald’s fell in love with the foreign smell of money brewing when their switch to premium coffee helped boost their sagging top line. Although McDonald’s is still stinging from their McCafé failures in recent years, apparently they are ready to strike out again — testing out espresso production and other specialty coffee drinks at six […]

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