Tag Archive 'mcdonalds'

Have we really just been in search of an espresso ’solution’?

Posted by TheShot on 04 May 2008 | Tagged as: Consumer Trends, Local Brew, Restaurant Coffee, Starbucks

Last week, the Contra Costa Times published an article announcing the Bay Area arrival of McDonald’s specialty coffee drinks: McDonald’s new coffee drinks ignite breakfast wars - ContraCostaTimes.com. Of course, none of this info is really new, so we’re a bit perplexed over how someone can “ignite” something with a two-year-long fuse. But the article [...]

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(Old) news of the week; ”Coffee mania” floods Kyiv

Posted by TheShot on 11 Apr 2008 | Tagged as: Café Society, Consumer Trends, Foreign Brew, Starbucks

What a strange newsweek it’s been in the coffee world. The best way to characterize it?: What’s old is suddenly new again.
Tuesday we had Starbucks’ latest cry for attention/help/suicide prevention with their mysterious “04.08.08″-on-a-lame-paper-cup campaign. Essentially, the publicity stunt announced the launch of their “new” Pike Place Roast and a “new” return to the old [...]

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McDonald’s coffee bars to take on Starbucks

Posted by TheShot on 07 Jan 2008 | Tagged as: Barista, Café Society, Quality Issues, Restaurant Coffee, Starbucks

One of the worst-kept secrets of the past few years is that McDonald’s has been trying to get into the espresso business. Today, news services such as Reuters and the Wall Street Journal are reporting that McDonald’s plans to launch coffee bars with the new employee position of “barista”: McDonald’s coffee bars to take on [...]

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Germany: McDonald’s Jazzes Up Restaurants With McCafés

Posted by TheShot on 12 Apr 2007 | Tagged as: Café Society, Foreign Brew, Quality Issues, Restaurant Coffee

I’ve lamented the bizarre insistence on paper-cups-only service by so many espresso retailers in America. Adding insult to injury, according to yesterday’s Deutsche Welle, now even the McDonald’s in Germany are breaking out the porcelain cups: McDonald’s Jazzes Up Restaurants Amid Anti-Union Accusations | Business | Deutsche Welle | 11.04.2007.

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All the King’s Horses, and All the King’s Marketing Consultants…

Posted by TheShot on 06 Mar 2007 | Tagged as: Barista, Café Society, Consumer Trends, Machine, Quality Issues, Starbucks

The news of Starbucks‘ death has been greatly exaggerated.
That’s all I could think of when reading the media and blogosphere response over the past week to an executive memo written by Starbucks’ founder and corporate chairman, Howard Schultz (as reported here on Feb. 24). In the memo, the founder lamented the loss of Starbucks’ “romance” [...]

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McDonald’s to expand espresso service across U.S.

Posted by TheShot on 02 Mar 2007 | Tagged as: Consumer Trends, Restaurant Coffee

Some say the definition of insanity is trying the same thing over and over again, expecting a different outcome. By that standard, McDonald’s executives should be fitted for straight-jackets and kept away from the plastic knives and forks in their fast-food restaurants.
Despite repeated failures of McDonald’s McCafé in America since 2001, bull-headed McDonald’s execs are [...]

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Coffee taste test stirs hot debate

Posted by TheShot on 03 Feb 2007 | Tagged as: Consumer Trends, Starbucks

Yesterday, Consumer Reports announced that their taste testers rated McDonald’s premium coffee as superior to Starbucks‘ coffee. (Isn’t that a bit like a beauty contest between Courtney Love and Joan Rivers?) But the real story behind this isn’t their ratings so much as the response to these ratings: Coffee taste test stirs hot debate - [...]

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Starbucks CEO Sees Benefit In Upscale Coffee At McDonald’s

Posted by TheShot on 01 Feb 2007 | Tagged as: Quality Issues, Restaurant Coffee, Starbucks

Who doesn’t read cattlenetwork.com? An article posted there today cited comments from Jim Donald, CEO of Stabucks, about Ronald McDonald (no relation) and his newfound popularity from McDonald’s recent premium coffee success: Cattle Network - Connecting The Beef Industry Worldwide - Starbucks CEO Sees Benefit In Upscale Coffee At McDonald’s.
Mr. Donald says that he is [...]

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McDonald’s brews up £1m fair trade deal - and wields it as a marketing weapon

Posted by TheShot on 08 Jan 2007 | Tagged as: Fair Trade, Restaurant Coffee, Starbucks

Yesterday’s Sunday Times (London) ran a story concerning McDonald’s UK’s announcement of a coffee supply partnership with the Rainforest Alliance: McDonald’s brews up £1m fair trade deal - Sunday Times - Times Online. At first read, I opted not to add a blog entry on how the Rainforest Alliance served as another alternative example to [...]

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Espresso now comes express at McDonald’s - Or: The McCafé idea is new if it’s new to you

Posted by TheShot on 13 Sep 2006 | Tagged as: Consumer Trends, Restaurant Coffee

In the “who just can’t let a failed idea die” contest between McDonald’s McCafé and the Sony Mini-Disc, McDonald’s seems to be upping the ante along the Central Coast of California: Espresso now comes express at McDonald’s - LompocRecord.com.
The strangest part is that the article cites Marcos Salazar, an area supervisor for McDonald’s, as saying, [...]

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