Espresso News and Reviews - TheShot.coffeeratings.com

What a strange newsweek it’s been in the coffee world. The best way to characterize it?: What’s old is suddenly new again.
Tuesday we had Starbucks’ latest cry for attention/help/suicide prevention with their mysterious “04.08.08″-on-a-lame-paper-cup campaign. Essentially, the publicity stunt announced the launch of their “new” Pike Place Roast and a “new” return to the old [...]

Tags: fast_food_coffee, jamaican_blue_mountain, kiev_cafes, kopi_luwak, mccafe, mcdonalds, Starbucks, ukraine_cafes, ukraine_coffee, vietnam_coffee

No Comments »

One of the worst-kept secrets of the past few years is that McDonald’s has been trying to get into the espresso business. Today, news services such as Reuters and the Wall Street Journal are reporting that McDonald’s plans to launch coffee bars with the new employee position of “barista”: McDonald’s coffee bars to take on [...]

Tags: Barista, fast_food_coffee, mccafe, mcdonalds, milk_frothing, Starbucks, superautomatic_espresso_machines

No Comments »

In the “who just can’t let a failed idea die” contest between McDonald’s McCafé and the Sony Mini-Disc, McDonald’s seems to be upping the ante along the Central Coast of California: Espresso now comes express at McDonald’s - LompocRecord.com.
The strangest part is that the article cites Marcos Salazar, an area supervisor for McDonald’s, as saying, [...]

Tags: coffee_marketing, fast_food_coffee, mccafe, mcdonalds, product_development

1 Comment »

Yesterday’s Washington Post ran an article that pretty much embodied everything I despise about coffee: Coffee craze has everyone a bit nuts - Family Times - The Washington Times, America’s Newspaper. It’s the focus on all the sizzle and none of the steak. Apparently, few of us want to hear about what it takes to [...]

Tags: calorie_bombs, celebrity_cafes, coffee_cupping, coffee_marketing, coffee_milkshakes, kopi_luwak, mccafe, starbucks_entertainment

1 Comment »

McDonald’s fell in love with the foreign smell of money brewing when their switch to premium coffee helped boost their sagging top line. Although McDonald’s is still stinging from their McCafé failures in recent years, apparently they are ready to strike out again — testing out espresso production and other specialty coffee drinks at [...]

Tags: fast_food_coffee, mccafe, mcdonalds, Starbucks

No Comments »

McDonald’s Corporation’s financial vital signs have kept worried investors up at night in recent years. Lacking same-store growth momentum, McDonald’s managed to find growth overseas … until international markets started to quickly saturate. McDonald’s has been making death rattle noises on the retail fast food market ever since.
McDonald’s slowly recognized that they were losing a [...]

Tags: fast_food_coffee, mccafe, mcdonalds, Starbucks

3 Comments »