Posted by TheShot on 26 Mar 2008 | Tagged as: Consumer Trends, Fair Trade
According to today’s Globe and Mail (Toronto), Kraft’s Maxwell House coffee will soon be airing new Canadian television ads that may do less to promote their coffee than to assuage consumer guilt: globeandmail.com: Selling good feelings, one cup at a time. In short, the idea is for Maxwell House — who, when it comes to [...]
[view full post]Posted by TheShot on 04 Nov 2007 | Tagged as: Consumer Trends, Foreign Brew, Home Brew, Machine
Today’s New York Times Magazine published an article on the declining design aesthetic of the espresso machine: The Pod People - New York Times. As the author puts it, “Cape Canaveralesque control centers that have replaced those great machines.” And she blames the meteoric popularity of Starbucks, which inspired a great wave of ensuing greed [...]
[view full post]Posted by TheShot on 29 Jul 2007 | Tagged as: Beans, Consumer Trends, Quality Issues
On Friday, The Republican (Springfield, MA) reported on a recent, local case of daughter-mother domestic abuse: Counseling ordered in ‘poisoned coffee’ case - Breaking News - MassLive.com. On the surface, the story is your typical police blotter fodder. But peel back a layer, and it raises all sorts of questions about what really goes [...]
[view full post]Posted by TheShot on 24 Jul 2007 | Tagged as: Beans, Consumer Trends, Fair Trade, Quality Issues, Robusta
Corporate spokespeople frequently speak volumes more in what’s left unsaid than in what they say. Take yesterday’s Reuters news release from The Big 4’s Kraft Foods. Kraft’s flagship coffee, Maxwell House, has desensitized American coffee taste buds for decades. Kraft has just recently decided to use 100% arabica beans in Maxwell House’s cans of unholy [...]
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