Tag Archive 'maxwell_house'

So why Blue Bottle Coffee?

Posted by TheShot on 30 Jan 2014 | Filed under: Consumer Trends, Local Brew, Roasting

Big-name capital investments in coffee businesses are old news. The newest of this old news is an additional $25.75 million of investment secured by Blue Bottle Coffee (SF Gate, Business Insider). News like this tends to elicit a mixture of validation (i.e., “Good coffee is serious business!”) and a little envy (i.e., “My business makes […]

Trip Report: The Summit SF

Posted by TheShot on 16 Mar 2011 | Filed under: Café Society, Consumer Trends, Local Brew

Taking up the space that was formerly Daniel Creamery and its cheese production, the Summit has tall ceilings in a wide open space converted for café and art space use. The main seating area is littered with rectangular tables and chairs with plenty of wall outlets and laptop zombies — making you feel like you […]

The Nespresso CitiZ, or how McDonald’s has become the home espresso of the future

Posted by TheShot on 16 Oct 2009 | Filed under: Beans, Consumer Trends, Home Brew, Machine

A little over two years ago, we lamented the state of populist retail home espresso by reviewing what we thought was one of the better options at the time, the Nespresso C180 Le Cube: The Home Espresso Machine Blues: Rating today’s state of consumer espresso machines. Besides having a name that sounded regrettably familiar to […]

Trip Report: McDonald’s Espresso

Posted by TheShot on 07 Sep 2009 | Filed under: Beans, Café Society, Consumer Trends, Local Brew, Machine, Quality Issues, Restaurant Coffee, Starbucks

For the better part of a year, a running gag from the casual coffee lovers who know me is to ask, “So have you tried McDonald’s espresso yet? How does it rate?” Mostly they ask as a curious, sick joke — knowing that I subject myself to the worst kinds of coffee punishment. But now […]

Restaurant Coffee and the Intercontinental Divide?

Posted by TheShot on 26 Jul 2008 | Filed under: Café Society, Restaurant Coffee

Foodie rag gone online, Saveur.com, recently published a series of coffee-themed articles in conjunction with the SCAA. One of the articles lamented American restaurants’ continued one-dimensional treatment of coffee: Nothing ‘Regular’ About It – Saveur.com. “‘Regular’ coffee?! The appetizer alone rated five adjectives,” writes reporter Jim Munson. We’ve expressed this very same lament here a […]

Corporate social responsibility and the socially irresponsible consumer

Posted by TheShot on 26 Mar 2008 | Filed under: Consumer Trends, Fair Trade

According to today’s Globe and Mail (Toronto), Kraft’s Maxwell House coffee will soon be airing new Canadian television ads that may do less to promote their coffee than to assuage consumer guilt: globeandmail.com: Selling good feelings, one cup at a time. In short, the idea is for Maxwell House — who, when it comes to […]

The Pod People — and their less than magnificent brewing machines

Posted by TheShot on 04 Nov 2007 | Filed under: Consumer Trends, Foreign Brew, Home Brew, Machine

Today’s New York Times Magazine published an article on the declining design aesthetic of the espresso machine: The Pod People – New York Times. As the author puts it, “Cape Canaveralesque control centers that have replaced those great machines.” And she blames the meteoric popularity of Starbucks, which inspired a great wave of ensuing greed […]

Is it coffee … or a carpet deodorizer? It’s both!

Posted by TheShot on 29 Jul 2007 | Filed under: Beans, Consumer Trends, Quality Issues

On Friday, The Republican (Springfield, MA) reported on a recent, local case of daughter-mother domestic abuse: Counseling ordered in ‘poisoned coffee’ case – Breaking News – MassLive.com. On the surface, the story is your typical police blotter fodder. But peel back a layer, and it raises all sorts of questions about what really goes into […]

Maxwell House coffee to go 100 pct arabica

Posted by TheShot on 24 Jul 2007 | Filed under: Beans, Consumer Trends, Fair Trade, Quality Issues, Robusta

Corporate spokespeople frequently speak volumes more in what’s left unsaid than in what they say. Take yesterday’s Reuters news release from The Big 4‘s Kraft Foods. Kraft’s flagship coffee, Maxwell House, has desensitized American coffee taste buds for decades. Kraft has just recently decided to use 100% arabica beans in Maxwell House’s cans of unholy […]