Posted by TheShot on 12 Nov 2007 | Tagged as: Add Milk, Barista
Seattle’s Coffee Fest trade show ended yesterday. The Seattle Post-Intelligencer published an article announcing the winners of its “Millrock Free Pour Latte Art competition” (isn’t that a mouthful?): Artistic cup of joe brings home $5,000 prize.
Top honors and $5,000 of prize money went to Layla Emily Osberg of Vancouver, BC’s Blenz Coffee — where I [...]
Posted by TheShot on 19 Aug 2007 | Tagged as: Add Milk, Consumer Trends
Back in the 1980s, Wendy’s fast food restaurants sponsored a highly successful advertising campaign featuring a diminutive elderly Jewish woman (Clara Peller, she quickly became a cultural icon from these spots). When presented with the hamburgers of Wendy’s competitors, she famously asked, “Where’s the beef?!”
These days, it seems like we need a similar campaign for [...]
Posted by TheShot on 30 Mar 2006 | Tagged as: Consumer Trends, Starbucks
Some people I know refuse to “speak Starbucks”. Sure, they have coffee beverages that come in a venti size — even if that literally means “twenty” in Italian (and not as in “twenty trips to the bathroom”). And if you order a latte in Italy, you would get a glass of milk — its literal [...]
[view full post]Posted by TheShot on 26 Dec 2005 | Tagged as: Add Milk, Consumer Trends, Starbucks
Starbucks knows their customers. This much, nobody can argue — given the massive scale to which they have grown. The latest evidence being today’s AP story, Starbucks Betting on Drive-Thru Coffee.
Its once “upscale” image continues to become a novelty of its corporate past. Fewer and fewer consumers now recognize the Starbucks brand as more than [...]
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