Tag Archive 'macchiato'

Long Island Press: “Everything You Know About Coffee Is Wrong”

Posted by TheShot on 14 Aug 2009 | Filed under: Consumer Trends, Foreign Brew, Quality Issues, Roasting

In case you haven’t come across this article from the Long Island Press yesterday: Everything You Know About Coffee Is Wrong | Long Island Press. Wow — local journalism is still producing thoughtful, lengthy pieces that might actually tell the average reader something they didn’t already know? Sure enough, it’s a rather well-written and thoughtful […]

The art of the caffè sospeso and caffè liscio

Posted by TheShot on 19 Feb 2009 | Filed under: Café Society, Starbucks

If you blog about coffee long enough, you see the same introductory articles about coffee over and over and over (did we mention over?) again. The Internet continually drones with a strange-yet-familiar mantra, where each week you find dozens of newspaper articles, magazine articles, commerce sites, and blog posts that feel compelled to regurgitate the […]

Coffee Fest, Seattle: Give me a ‘real’ barista contest

Posted by TheShot on 12 Nov 2007 | Filed under: Add Milk, Barista

Seattle’s Coffee Fest trade show ended yesterday. The Seattle Post-Intelligencer published an article announcing the winners of its “Millrock Free Pour Latte Art competition” (isn’t that a mouthful?): Artistic cup of joe brings home $5,000 prize. Top honors and $5,000 of prize money went to Layla Emily Osberg of Vancouver, BC’s Blenz Coffee — where […]

Where’s the coffee?

Posted by TheShot on 19 Aug 2007 | Filed under: Add Milk, Consumer Trends

Back in the 1980s, Wendy’s fast food restaurants sponsored a highly successful advertising campaign featuring a diminutive elderly Jewish woman (Clara Peller, she quickly became a cultural icon from these spots). When presented with the hamburgers of Wendy’s competitors, she famously asked, “Where’s the beef?!” These days, it seems like we need a similar campaign […]

A Macchiato By Any Other Name

Posted by TheShot on 30 Mar 2006 | Filed under: Consumer Trends, Starbucks

Some people I know refuse to “speak Starbucks”. Sure, they have coffee beverages that come in a venti size — even if that literally means “twenty” in Italian (and not as in “twenty trips to the bathroom”). And if you order a latte in Italy, you would get a glass of milk — its literal […]

Starbucks Betting on Drive-Thru Coffee

Posted by TheShot on 26 Dec 2005 | Filed under: Add Milk, Consumer Trends, Starbucks

Starbucks knows their customers. This much, nobody can argue — given the massive scale to which they have grown. The latest evidence being today’s AP story, Starbucks Betting on Drive-Thru Coffee. Its once “upscale” image continues to become a novelty of its corporate past. Fewer and fewer consumers now recognize the Starbucks brand as more […]