In case you haven’t come across this article from the Long Island Press yesterday: Everything You Know About Coffee Is Wrong | Long Island Press. Wow — local journalism is still producing thoughtful, lengthy pieces that might actually tell the average reader something they didn’t already know? Sure enough, it’s a rather well-written and thoughtful [...]
Tag Archive 'macchiato'
If you blog about coffee long enough, you see the same introductory articles about coffee over and over and over (did we mention over?) again. The Internet continually drones with a strange-yet-familiar mantra, where each week you find dozens of newspaper articles, magazine articles, commerce sites, and blog posts that feel compelled to regurgitate the [...]
Seattle’s Coffee Fest trade show ended yesterday. The Seattle Post-Intelligencer published an article announcing the winners of its “Millrock Free Pour Latte Art competition” (isn’t that a mouthful?): Artistic cup of joe brings home $5,000 prize. Top honors and $5,000 of prize money went to Layla Emily Osberg of Vancouver, BC’s Blenz Coffee — where [...]
Back in the 1980s, Wendy’s fast food restaurants sponsored a highly successful advertising campaign featuring a diminutive elderly Jewish woman (Clara Peller, she quickly became a cultural icon from these spots). When presented with the hamburgers of Wendy’s competitors, she famously asked, “Where’s the beef?!” These days, it seems like we need a similar campaign [...]
Some people I know refuse to “speak Starbucks”. Sure, they have coffee beverages that come in a venti size — even if that literally means “twenty” in Italian (and not as in “twenty trips to the bathroom”). And if you order a latte in Italy, you would get a glass of milk — its literal [...]
Starbucks knows their customers. This much, nobody can argue — given the massive scale to which they have grown. The latest evidence being today’s AP story, Starbucks Betting on Drive-Thru Coffee. Its once “upscale” image continues to become a novelty of its corporate past. Fewer and fewer consumers now recognize the Starbucks brand as more [...]