Nespresso controls brand with boutiques
Posted by TheShot on 09 Apr 2007 | Tagged as: Beans, Café Society, Consumer Trends, Home Brew
Contrast with the many home espresso machine design failures, Nestlé’s Nespresso pods and machines have been something of a consumer success story. The Nespresso machines do exhibit good design and an impressive amount of convenience. For a number of home espresso lovers, however, these advantages ultimately pale in comparison to their required use of stale, [...]
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