Pro snowboarder and Finnish native Wille Yli-Luoma established this local Portland roaster and two-shop, starkly designed coffeehouse chain in 2009. Inspired by the Swedish fika coffee break, he wanted to bring it to his adopted home town of Portland. (Maybe he’s not Swedish, but remember that Fins are the worlds biggest coffee drinkers.) Heart says […]
Tag Archive 'light_roasts'
When Trish Rothgeb (née Skeie) first coined the term “Third Wave,” it was supposed to be about enjoying coffee for its own sake. But reading some of the articles posted about coffee in the popular presses lately, we wonder if any Third Wave is really more about purging heretics and enforcing an orthodoxy over a […]
Today Condé Nast posted an general consumer article on what to look for in good coffee: Coffee Drinking Guide – Portfolio.com. However, it reads more as a quick guide to following what’s “trendy” today — rather than as a guide to seeking good quality coffee experiences. (Not to mention that the article’s title, “Eat Sheet: […]