Tag Archive 'light_roasts'

Trip Report: Heart Coffee Roasters (Downtown Portland, OR)

Posted by TheShot on 16 Jun 2015 | Filed under: Beans, Café Society, Consumer Trends, Foreign Brew, Roasting

Pro snowboarder and Finnish native Wille Yli-Luoma established this local Portland roaster and two-shop, starkly designed coffeehouse chain in 2009. Inspired by the Swedish fika coffee break, he wanted to bring it to his adopted home town of Portland. (Maybe he’s not Swedish, but remember that Fins are the worlds biggest coffee drinkers.) Heart says […]

In defense of coffee heretics

Posted by TheShot on 01 Feb 2012 | Filed under: Add Milk, Consumer Trends, Quality Issues

When Trish Rothgeb (née Skeie) first coined the term “Third Wave,” it was supposed to be about enjoying coffee for its own sake. But reading some of the articles posted about coffee in the popular presses lately, we wonder if any Third Wave is really more about purging heretics and enforcing an orthodoxy over a […]

Condé Nast’s Coffee Drinking Guide

Posted by TheShot on 24 Jun 2008 | Filed under: Consumer Trends, Roasting, Robusta

Today Condé Nast posted an general consumer article on what to look for in good coffee: Coffee Drinking Guide – Portfolio.com. However, it reads more as a quick guide to following what’s “trendy” today — rather than as a guide to seeking good quality coffee experiences. (Not to mention that the article’s title, “Eat Sheet: […]