All in the Lavazza Family
Posted by TheShot on 21 Apr 2008 | Tagged as: Beans, Foreign Brew, Roasting
Yesterday’s Independent (London) interviewed Giuseppe Lavazza, the “crown prince of the world’s biggest independent coffee company” — a.k.a. Lavazza: The family that grew rich on the other black stuff - Business Analysis & Features, Business - The Independent.
The coffee story from Lavazza is that, at least in Italy, espresso is not a commodity but rather [...]