Tag Archive 'la_marzocco'

Trip Report: Grand Prix

Posted by TheShot on 14 Mar 2011 | Filed under: Consumer Trends, Local Brew

Three years ago we identified something we called the low budget, ghetto chic conceptual art cafe — the said concept being consumers having to pay for full-priced espresso with the hipster privileges of having zero amenities. Last year some ad wizard decided these borderline coffee favelas should be called “coffee pop ups” (also formerly known […]

Trip Report: Grand Coffee

Posted by TheShot on 07 Mar 2011 | Filed under: Local Brew

Locals rave about this coffee cubbyhole, which opened in July 2010, and you can see why. This colorful stretch of Mission St., in the heart of the Mission, has a dearth of decent coffee shops. At least ones that don’t serve ashy, overextracted dreck. This tiny shop offers four metal stools at a short counter […]

Trip Report: Brown Owl Coffee

Posted by TheShot on 20 Feb 2011 | Filed under: Beans, Café Society, Local Brew, Roasting

Good coffee is not only a rare treat in the Outer Sunset, but it is often a rather uplifting social experience. (Though some will call this neighborhood “Central Sunset” or “Parkside”.) This adage remains true at this tiny coffee shop, which looks more like an old barber shop from the outside — save for the […]

Trip Report: Réveille Coffee Co.

Posted by TheShot on 15 Dec 2010 | Filed under: Add Milk, Café Society, Consumer Trends, Local Brew

There was a time when people bored with food found that it was a lot more fun when you put it on a stick. Or freeze-dried and packed it in plastic tubes as “astronaut food”. Today’s equivalent is the glorified roach coach, where bored (and sometimes broke) foodies tell us that everything tastes better when […]

What a difference four months makes: Cape Town, South Africa redux

Posted by TheShot on 11 Dec 2010 | Filed under: Barista, Beans, Foreign Brew, Machine, Quality Issues

Call it coffee’s version of Hubble’s Law: the rate at which a local coffee scene evolves is inversely proportional to its maturity. What?!? Let us explain. Seattle and San Francisco are examples of well-established coffee cultures, and the rate of evolution and improvement we see in the coffee there tends to nudge along at a […]

Trip Report: Ma’velous

Posted by TheShot on 11 Nov 2010 | Filed under: Beans, Café Society, Consumer Trends, Local Brew, Machine

The name is “Ma’velous”. We’re not sure if this is a New Yorker thing — like when Monday Night Football legend, Al Michaels, tries to pronounce the ‘h’ in the word “huge.” But the owner, Phillip Ma, is a self-fashioned coffee geek with apparently enough money for high-end coffeemaking toys but no real prior training […]

The 2010 Grinder Smackdown: Coffee Gets Combative

Posted by TheShot on 03 Sep 2010 | Filed under: Machine, Quality Issues

Because public coffee knowledge is in such a state of transition these days, reading mass media articles about coffee can be a little like being in a parent support group. Sometimes you’re new to a subject area, and you might find commiseration among other people going through the same new learning experiences. At other times […]

Trip Report: Blue Bottle Coffee Co. (Jack London Square, Oakland, CA)

Posted by TheShot on 01 Sep 2010 | Filed under: Café Society, Consumer Trends, Local Brew, Quality Issues, Roasting

Opening in Oct. 2009, James Freeman finally established a spacious company headquarters home for his ever-growing Bay Area coffee empire here in Jack London Square. They host a surprisingly small café for retail coffee service. There’s several tall stools and tables for outdoor seating along Webster St., and indoors there is barely a four-person window […]

Food and coffee…for realz

Posted by TheShot on 30 Aug 2010 | Filed under: Consumer Trends, Local Brew, Roasting

Last week we wrote about how coffee, like food, has become a primary form of consumer entertainment. We also mentioned recent experiences at newer coffee bars that have felt, well, “manipulative and artificial.” This concern over what seems real might sound trivial, but it’s at the foundation of a great deal of consumer behavior and […]

Too much of a good thing? Today’s conventional coffee wisdom says “more is more”

Posted by TheShot on 11 Aug 2010 | Filed under: Barista, Machine, Quality Issues

Today Tim Wendelboe — World-Barista-Champion-turned-microroaster (and major influencer of the recently reviewed Espresso Lab Microroasters) — posted a rather thorough first-thoughts review of the new La Marzocco Strada on his official blog: Tim Wendelboe » Blog Archive » La Marzocco Strada – first thoughts. Of particular interest are some of his insights about the machine’s […]

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