Tag Archive 'kona'

Kona coffee gets an article worthy of its pedigree

Posted by TheShot on 03 Oct 2010 | Filed under: Beans, Fair Trade

A friend of this Web site, Andrew Hetzel, called it the best article about Kona coffee ever written. That’s a pretty tall order. But this piece, which came out a couple days ago, makes a compelling argument: Hana Hou: The Magazine of Hawaiian Airlines – Adventures in Coffeeland. It’s at least good enough to make [...]

Coffee marketing in Japan: The UCC Evangelion Project 人類補缶計画

Posted by TheShot on 11 Jun 2007 | Filed under: Consumer Trends, Foreign Brew

If you thought American or European coffee marketing was an intense animal, take a peek at what they do over in Japan: UCC Evangelion Project 人類補缶計画. The Ueshima Coffee Company — or UCC, with the English slogan, “Good Coffee Smile” — is a Kobe-based manufacturer of coffee and tea products. They also own a Kona [...]