Coffee marketing in Japan: The UCC Evangelion Project 人類補缶計画
Posted by TheShot on 11 Jun 2007 | Tagged as: Consumer Trends, Foreign Brew
If you thought American or European coffee marketing was an intense animal, take a peek at what they do over in Japan: UCC Evangelion Project 人類補缶計画. The Ueshima Coffee Company — or UCC, with the English slogan, “Good Coffee Smile” — is a Kobe-based manufacturer of coffee and tea products. They also own a Kona [...]
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