Espresso News and Reviews - TheShot.coffeeratings.com

Recently we reported on Colombia’s Federación Nacional de Cafeteros (Federcafé), originators of the Juan Valdez marketing campaign, and their recent partnership with Coca-Cola to produce Juan Valdez-branded shelf-stable coffee concentrate. If that marketing move didn’t scream “Juan Valdez quality,” just wait for Juan Valdez-branded ethanol: Coffee gives you energy… for your car. - AutoblogGreen.
A research [...]

Tags: colombia_coffee, ethanol, juan_valdez, Starbucks

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We’ve been monitoring Coca-Cola’s murky interests in the coffee business for some time now. The most obvious example being their patent filings in recent years, which have lead to — among other things — their launch of Far Coast coffee pod and machine systems for food service retailers.
In today’s news, Coke announced they will be [...]

Tags: coca-cola, coffee_extracts, coffee_marketing, colombian_coffee, juan_valdez

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Carlos Sanchez, 71, who portrayed Colombia coffee’s Juan Valdez for 37 years, recently announced his retirement: BBC NEWS | Americas | Colombian coffee icon steps down.
But with Colombia coffee producers having already invested so much in their brand iconography (not to mention Juan Valdez-branded cafés in the U.S.), the successor to Mr. Sanchez will be [...]

Tags: coffee_beans, coffee_marketing, colombian_coffee, juan_valdez

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I have a lot of respect for Nick Cho, owner of Washington D.C.’s murky coffee. He’s established a place that pulls some of the best espresso shots on the East Coast. He’s arguably the primary brainchild behind the Portafilter.net podcasts. And he’s also known for his quality coffee industry “altruism”: supporting aspiring baristas and café [...]

Tags: barista_magazine, christopher_columbus, coffee_beans, juan_valdez, mr-espresso, naked_portafilters, nick_cho, portafilter.net, sopranos, Starbucks, taylor_maid, third_wave, trish_skeie, zoka_coffee

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The Travel section in today’s New York Times reviews the state of travel in Colombia as it tries to shake its image of fighting drug lords and Marxist guerrillas: Colombia - The Coffee Trail. One of the big attractions is Colombia’s coffee country, with stays in some of its coffee producing haciendas.
Of course, all [...]

Tags: coffee_beans, coffee_marketing, colombia, colombia_coffee, juan_valdez

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Today’s Seattle Post-Intelligencer reported on: The dark story of poverty in your coffee cup.
In particular, it discusses the coffee paradox — i.e., how there could be a coffee boom in the consuming countries at the same time as a coffee crisis in the producing countries. Despite citing the impacts of the Vietnamese robusta glut [...]

Tags: big_four_coffee, coffee_certifications, coffee_growers, coffee_marketing, colombia_coffee, fair_trade, juan_valdez, Robusta, vietnamese_coffee

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