Tag Archive 'greenwashing'

Nespresso and the definition of greenwashing

Posted by TheShot on 31 Jul 2009 | Filed under: Beans, Consumer Trends, Home Brew

How ironic that an organization called GreeNow is now affiliated with a product line, Nespresso, that has defined a consumer lifestyle centered around maximum environmental and manufacturing waste by individually wrapping every single serving of coffee that they sell: GreeNow Powers New York Launch of New Nespresso CitiZ Machine. Nespresso calls it “highest-quality premium portioned […]

Slow Food Nation ’08: Who wants coffee?

Posted by TheShot on 01 Sep 2008 | Filed under: Beans, Consumer Trends, Fair Trade, Quality Issues

It is Labor Day weekend in San Francisco. And the only thing keeping us from inaugurating Itching Man, our long-proposed rival event to Burning Man, was Slow Food Nation ’08. For a little background, we mentioned this event in a post last week. Given how it had been billed, we had hopes there would be […]