Tag Archive 'fraud'

Starbucks’ covert social marketing efforts continue to punk the presses with new Starbucks card campaign

Posted by TheShot on 10 Aug 2011 | Filed under: Consumer Trends, Starbucks

We smelled a familiar rat the first time we read it: I Am Jonathan’s Starbucks Card: A Social Payment Experiment (With Free Coffee) | TechCrunch. A programmer/writer publicly offers up his Starbucks Card as a social experiment for people around the world to contribute to and withdraw from his pre-paid Starbucks account. It just sounded [...]

Starbucks Pay-it-forward-gate: A Pyramid Scheme of Good Cheer

Posted by TheShot on 20 Dec 2007 | Filed under: Consumer Trends, Starbucks

This year we’ve made a point of avoiding self-indulgent Starbucks posts. For one, there’s a lot more to say about the future of good espresso than there is to rehash about its past — and Starbucks clearly represents its past. (Starbucks hasn’t been relevant to good espresso for almost a decade.) For another, Starbucks gets [...]