Tag Archive 'folgers'

Is it coffee … or a carpet deodorizer? It’s both!

Posted by TheShot on 29 Jul 2007 | Filed under: Beans, Consumer Trends, Quality Issues

On Friday, The Republican (Springfield, MA) reported on a recent, local case of daughter-mother domestic abuse: Counseling ordered in ‘poisoned coffee’ case – Breaking News – MassLive.com. On the surface, the story is your typical police blotter fodder. But peel back a layer, and it raises all sorts of questions about what really goes into […]

Cup of Coffee or New Turbo?

Posted by TheShot on 18 Jun 2007 | Filed under: Consumer Trends

Several years ago, the Dr. Phil wannabes of personal finance were rubbing elbow patches at their annual convention. Between nibbles of the mealy hotel melon salad, they all agreed to start putting the word out that small daily expenses add up to big bucks. It was genius: personal finance gurus everywhere had found their theme […]

Wendy’s to Begin Brewing Folgers Coffee

Posted by TheShot on 19 May 2007 | Filed under: Restaurant Coffee

Here’s a nominee for the 2007 Unclear on the Concept Award. In a reactive move to competitors who have successfully upgraded their coffee service (such as McDonald’s), the Wendy’s fast food chain has proudly announced an agreement to serve Folgers coffee to expand their breakfast offerings: Wendy’s to Begin Brewing Folgers Coffee ((BKC), McDonald’s Corp. […]

Mad Flavor in Austin: good espresso in a fallen world

Posted by TheShot on 28 Oct 2006 | Filed under: Quality Issues, Starbucks

Yesterday Tom Philpott posted about his discovery of a great place for espresso in Austin, TX called Cafe Medici (it opened last month). However, the bulk of his post was on why “it’s getting harder and harder to find great coffee in the U.S.”: Mad Flavor in Austin: good espresso in a fallen world | […]

Tempting the Traditional Coffee Drinker to Move Up

Posted by TheShot on 22 Aug 2006 | Filed under: Quality Issues, Robusta

Today’s New York Times reports that Folgers is planning a $20 million advertising campaign on a new line of “gourmet” Folgers: Tempting the Traditional Coffee Drinker to Move Up – New York Times. It seems that even Proctor & Gamble can no longer ignore the McDonald’s effect. However, what’s not clear is if consumers will […]

Wall Street Journal Notes Growth In Coffee Pod Sales

Posted by TheShot on 20 Jul 2006 | Filed under: Beans, Consumer Trends, Home Brew, Machine, Restaurant Coffee

An article published in yesterday’s The Wall Street Journal noted the growth of coffee pod use in the U.S. for both office and home: Wall Street Journal Notes Growth In Coffee Pod Sales @ Vending Market Watch News at AMonline.com. Customized and convenient, coffee pods have been pushed by the industry as an alternative to […]

P&G sees big market for stomach-friendly coffee

Posted by TheShot on 12 May 2006 | Filed under: Coffee Health, Consumer Trends

Earlier today, Proctor & Gamble Co. (manufacturer of Folgers and one of the Big Four) announced the launch of a new coffee concoction formulated to reduce stomach irritation: P&G sees big market for stomach-friendly coffee – Reuters Business Channel | Reuters.com. (This story was also picked up by the Cincinnati Business Courier: Procter debuts coffee […]

Wrigley thinks coffee gum might be hot

Posted by TheShot on 06 May 2006 | Filed under: Consumer Trends

Yesterday’s Chicago Sun-Times published an article on the latest industry looking to cash in on consumers’ growing interest in coffee: Wrigley thinks coffee gum might be hot. Wm. Wrigley Jr. Co. is testing a new coffee-flavored gum, Doublemint Kona Creme, in 7-Eleven stores nationwide. Oh, thank heaven. Meanwhile, Starbucks Coffee officials were not available to […]

Folgers is Steaming

Posted by TheShot on 20 Apr 2006 | Filed under: Consumer Trends

Today advertising for peanuts, a blog on consumer advertising, reported on Folgers Coffee’s recent bizarre marketing campaign. Folgers Coffee’s ad agency for the campaign, Saatchi & Saatchi, New York, had the wisdom to wrap New York City manhole covers with artwork that makes them appear to be steaming cups of coffee: advertising for peanuts: Folgers […]

Trip Report: Tassili Caffé

Posted by TheShot on 24 Mar 2006 | Filed under: Local Brew

Errantly called ‘Tasili Coffee’ in most phone books and directories, this is a business lunch spot tucked away in the Hills Plaza brick office park, within a courtyard in the shadow of the Bay Bridge featuring a statue of the old Hills Bros. Coffee trademark: the turbaned Arab drinking coffee. Yes, this location was once […]

« Newer Entries - Older Entries »