Tag Archive 'folgers'

Eight random people rank SF coffees in a blind taste test

Posted by TheShot on 20 Jun 2013 | Filed under: Beans, Consumer Trends, Quality Issues, Roasting, Starbucks

In 1980, just before the 49ers were any good, SF staple Folgers Coffee started a TV commercial blitz that quickly became a running joke in comedy circles. It began with a TV spot where diners at SF’s then-esteemed Blue Fox restaurant (located at 659 Merchant St.) were duped by replacing the Blue Fox’s “fine coffee” […]

Are we really still fussing over coffee prices?

Posted by TheShot on 13 Oct 2011 | Filed under: Beans, Café Society, Consumer Trends

Nobody enjoys paying 83% more for something than they paid for it last year. That is, unless you’re living in Zimbabwe under a 89.7 sextillion percent inflation rate. Earlier this year, the media were hot and heavy with news stories about surging coffee prices. However, some such stories are still trickling in — such as […]

Even GQ magazine can’t figure out if the “Third Wave” is coming or going

Posted by TheShot on 20 Oct 2009 | Filed under: Consumer Trends, Foreign Brew, Local Brew, Quality Issues

Thanks to Tim of espressophile fame for giving us a heads-up on this article posted yesterday from GQ magazine: The Most Important Drink of Your Day: Restaurants + Bars: GQ. Tim got his heads-up from the guys down at Verve Coffee Roasters, who are among the handful of regional coffee shops highlighted in this best-of […]

SF Chronicle explores a little Bay Area coffee roasting history

Posted by TheShot on 12 Mar 2009 | Filed under: Beans, Local Brew, Quality Issues, Restaurant Coffee, Roasting

Must be a light news day for the SF Chronicle to pull out an evergreen story like this today: Exploring our love of the bean from the grounds up. But while the Chronical [sic] has published up to 70% of the material in previous articles, the article provides a worthy (albeit brief) examination of SF’s […]

Folgers Coffee: When only foreign aid coffee will do

Posted by TheShot on 10 Dec 2008 | Filed under: Consumer Trends

In the “what were they thinking?” department, here’s a recent blog post discussing a new Folgers Coffee TV advertising campaign: Folgers: the taste of bad advertising « Jenichka’s Weblog. It’s been about 2-3 months since Folgers last publicly humiliated themselves — so this could be an improvement, depending on your perspective. The theme of this […]

Trying to teach “old” coffee new marketing tricks

Posted by TheShot on 10 Nov 2008 | Filed under: Consumer Trends, Starbucks

We have to admit: marketers of whole foods and commodities don’t have it easy. Product marketing is so much easier when you can reformulate and industrially process something with a bogus health claim and slap a “New!” logo on the packaging. It gets even easier when you can inject exotic substances with a “newly discovered” […]

Folgers unveils expensive innovation for leadership of the elite “frozen turkey” coffee market

Posted by TheShot on 20 Sep 2008 | Filed under: Consumer Trends, Quality Issues

How is it that some people can unwittingly ridicule themselves far more than anyone else could while trying? Case and point with Folgers Coffee. Allow us to use a more bizarre application of the ever-popular wine analogy for coffee: for decades, Folgers profited as coffee’s equivalent of Thunderbird. But as consumers have developed more of […]

San Francisco magazine feature on local coffee: A new buzz

Posted by TheShot on 07 May 2008 | Filed under: CoffeeRatings.com, Consumer Trends, Local Brew, Quality Issues

As we hinted in a previous post, San Francisco magazine just published Josh Sens’ story on the more recent evolution of San Francisco’s local coffee scene in its most recent issue: A new buzz | San Francisco online. (There’s even an article featuring CoffeeRatings.com on the back page: The coffee bard | San Francisco online.) […]

NPR : Meet the Woman Who Dictates the Taste of Coffee

Posted by TheShot on 28 Nov 2007 | Filed under: Beans, Quality Issues

In a bizarre way, I have to give props to NPR today for airing a story on coffee tasters at Folgers, of all places: NPR : Meet the Woman Who Dictates the Taste of Coffee. NPR could have just as easily chosen to stereotypically interview the coffee taster at some sedated, eco-friendly company run by […]

The Pod People — and their less than magnificent brewing machines

Posted by TheShot on 04 Nov 2007 | Filed under: Consumer Trends, Foreign Brew, Home Brew, Machine

Today’s New York Times Magazine published an article on the declining design aesthetic of the espresso machine: The Pod People – New York Times. As the author puts it, “Cape Canaveralesque control centers that have replaced those great machines.” And she blames the meteoric popularity of Starbucks, which inspired a great wave of ensuing greed […]

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