Today’s Crain’s Chicago Business covers some of the first reports from the field for how well McDonald’s reformulated coffee is faring in the marketplace: McDonald’s new coffee wins early praise | Crain’s Chicago Business The initial results for the Big M look promising: apparently some people can actually taste “coffee” in their styro-paper cups. That […]
Tag Archive 'fast_food_coffee'
McDonald’s is apparently feeling the heat from consumers’ changing tastes in coffee. According to yesterday’s Chicago Tribune, McDonald’s is planning to switch their customers to a new “premium roast” instead of the dreck they’ve been sloshing for the past 30 years: New McDonald’s brew (or as The Arizona Republic put it today: McDonald’s to tap […]
This is one of the things I love about Torino and the Italians in general. A reporter for Newsweek, who is in Torino covering the 2006 Winter Olympic Games, reports on how he ordered his double espresso “to go” and was encountered with bewildered stares from the locals … from the barista serving it to […]
Starbucks knows their customers. This much, nobody can argue — given the massive scale to which they have grown. The latest evidence being today’s AP story, Starbucks Betting on Drive-Thru Coffee. Its once “upscale” image continues to become a novelty of its corporate past. Fewer and fewer consumers now recognize the Starbucks brand as more […]