Tag Archive 'fast_food_coffee'

McDonald’s new coffee wins early praise

Posted by TheShot on 06 Mar 2006 | Filed under: Consumer Trends, Restaurant Coffee

Today’s Crain’s Chicago Business covers some of the first reports from the field for how well McDonald’s reformulated coffee is faring in the marketplace: McDonald’s new coffee wins early praise | Crain’s Chicago Business The initial results for the Big M look promising: apparently some people can actually taste “coffee” in their styro-paper cups. That [...]

McDonald’s to tap into coffee trend by adding richer cup of joe

Posted by TheShot on 01 Mar 2006 | Filed under: Consumer Trends, Restaurant Coffee

McDonald’s is apparently feeling the heat from consumers’ changing tastes in coffee. According to yesterday’s Chicago Tribune, McDonald’s is planning to switch their customers to a new “premium roast” instead of the dreck they’ve been sloshing for the past 30 years: New McDonald’s brew (or as The Arizona Republic put it today: McDonald’s to tap [...]

In Torino, nothing says “I am out of my mind” quite like ordering an espresso “to go”

Posted by TheShot on 12 Feb 2006 | Filed under: Café Society, Foreign Brew

This is one of the things I love about Torino and the Italians in general. A reporter for Newsweek, who is in Torino covering the 2006 Winter Olympic Games, reports on how he ordered his double espresso “to go” and was encountered with bewildered stares from the locals … from the barista serving it to [...]

Starbucks Betting on Drive-Thru Coffee

Posted by TheShot on 26 Dec 2005 | Filed under: Add Milk, Consumer Trends, Starbucks

Starbucks knows their customers. This much, nobody can argue — given the massive scale to which they have grown. The latest evidence being today’s AP story, Starbucks Betting on Drive-Thru Coffee. Its once “upscale” image continues to become a novelty of its corporate past. Fewer and fewer consumers now recognize the Starbucks brand as more [...]

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