Tag Archive 'event_marketing'

Why is the coffee industry so indifferent to its customers?

Posted by TheShot on 03 Feb 2011 | Filed under: Add Milk, Barista, Beans, Café Society, Consumer Trends, Machine

Many in the coffee industry speak volumes about wanting to market themselves to the public as the “new wine.” But if we examine the practices the industry has taken on to accomplish any of this, it has failed miserably on nearly all fronts. What becomes all too clear is that the coffee industry either doesn’t […]

Café openings as a consumer marketing tactic

Posted by TheShot on 24 Sep 2009 | Filed under: Café Society, Consumer Trends

If you’ve noticed the sound of crickets around here lately, you’re not the only one. Sure, we’ve been quietly plodding along at updating our espresso reviews. But the media coverage on coffee over the past few weeks has been boring and uneventful. That is until this week, when we came across two examples of how […]

New York City: Espresso’s New Wave Hits Town

Posted by TheShot on 13 Sep 2006 | Filed under: Barista, Beans, Foreign Brew, Quality Issues, Roasting

New York City — that backwater of quality espresso that has long proven, if I may paraphrase Frank Sinatra, “If you can make decent espresso there, you can make it anywhere” — has reportedly been hit by a “wave” (here we go again) of better coffee. Or so says today’s New York Times: Espresso’s New […]

Hovering over Detroit: A close call on the high wire

Posted by TheShot on 31 Aug 2006 | Filed under: Consumer Trends

If you thought Starbucks was desperate to resort to podcasts to sell their coffee, McDonald’s recently promoted their premium roast coffee by hiring the Flying Wallendas to tightrope walk for its one-year anniversary: HOVERING OVER DETROIT: A close call on the high wire (Detroit Free Press). I’m not sure if McDonald’s wanted to send the […]