Tag Archive 'event_marketing'

New York City: Espresso’s New Wave Hits Town

Posted by TheShot on 13 Sep 2006 | Tagged as: Barista, Beans, Foreign Brew, Quality Issues, Roasting

New York City — that backwater of quality espresso that has long proven, if I may paraphrase Frank Sinatra, “If you can make decent espresso there, you can make it anywhere” — has reportedly been hit by a “wave” (here we go again) of better coffee. Or so says today’s New York Times: Espresso’s New [...]

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Hovering over Detroit: A close call on the high wire

Posted by TheShot on 31 Aug 2006 | Tagged as: Consumer Trends

If you thought Starbucks was desperate to resort to podcasts to sell their coffee, McDonald’s recently promoted their premium roast coffee by hiring the Flying Wallendas to tightrope walk for its one-year anniversary: HOVERING OVER DETROIT: A close call on the high wire (Detroit Free Press).
I’m not sure if McDonald’s wanted to send the message [...]

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