Recently we reported on Colombia’s Federación Nacional de Cafeteros (Federcafé), originators of the Juan Valdez marketing campaign, and their recent partnership with Coca-Cola to produce Juan Valdez-branded shelf-stable coffee concentrate. If that marketing move didn’t scream “Juan Valdez quality,” just wait for Juan Valdez-branded ethanol: Coffee gives you energy… for your car. – AutoblogGreen. A […]