There’s a war brewing, but taste is still the loser on America’s coffee front
Posted by TheShot on 26 Dec 2006 | Filed under: Café Society, Consumer Trends, Quality Issues, Starbucks
Leave it to the Australians to best capture the state of Big Coffee in America, as reported today on Melbourne’s The Age: There’s a war brewing, but taste is still the loser on America’s coffee front. The article points out America’s escalating obsession with quality coffee, but (IMO, correctly) notes how poor the baseline coffee [...]