Interview with Andrea Illy: The original Mr Bean
Posted by TheShot on 07 Oct 2007 | Tagged as: Beans, Fair Trade, Quality Issues, Roasting
The London Times today published a business section interview of Andrea Illy, the head of IllyCaffè: The original Mr Bean - Times Online.
More of a financial/business article, it discusses Illy’s role in the world of specialty coffee — touching on Illy’s technical innovations (some of them regrettable, IMO), brand positioning, and even Mr. Illy’s belief [...]