Tag Archive 'equator_estate'

CoffeeCon San Francisco 2014

Posted by TheShot on 30 Jul 2014 | Filed under: Consumer Trends, Home Brew, Local Brew, Machine, Roasting

You may not have noticed it through most of the usual “coffee media” channels, but this past Saturday San Francisco hosted CoffeeCon‘s first-ever road tour. You might recall our coverage last year of CoffeeCon 2013, held at its Warrenville, IL mothership. In its fourth year, CoffeeCon has been enough of a success at addressing unmet […]

Trip Report: Equator Coffees at Proof Lab Surf Shop (Mill Valley, CA)

Posted by TheShot on 27 Apr 2014 | Filed under: Café Society, Local Brew, Quality Issues, Roasting

Long before there was Coffee Bar, Mr. Espresso continually wrestled with the “last mile” of retail coffee delivery. All their quality efforts sourcing, roasting, and blending coffee could be undone by poor storage, an inexperienced barista, or a poorly maintained espresso machine. By opening Coffee Bar, Mr. Espresso could take more direct control of that […]

That Restaurant Coffee Thing… (Yes, Again)

Posted by TheShot on 28 Mar 2013 | Filed under: Consumer Trends, Machine, Quality Issues, Restaurant Coffee

As CoffeeRatings.com celebrates its 10th anniversary this year, it’s hard not to feel a little jaded by some of the coffee topics that simply refuse to die. Like Jason in Friday the 13th Part 1.30E+02, some subjects are the undead zombies of the coffee world, no matter how times you try to kill them with […]

R.I.P. Pour-Over Coffee: 2009-2011?

Posted by TheShot on 01 Jul 2011 | Filed under: Barista, Consumer Trends, Foreign Brew, Machine, Quality Issues

Pardon the sensationalist headline. (Like nobody has ever done that before.) But here’s something from yesterday’s L.A. Weekly on Demitasse, one of the more anticipated new coffeeshops in the L.A. area, that questions/provokes some of the conventional coffee wisdom of the month: Demitasse Will Not Have Pourover Coffee + Other Twists on the Third Wave […]

Trip Report: Citizen Cake

Posted by TheShot on 18 Jan 2011 | Filed under: Beans, Local Brew, Restaurant Coffee, Starbucks

Let’s hear it for counter-programming. Starbucks made good on last year’s Plenta threat this week, announcing a new beverage size that targets the gluttony market, called the Trenta. As in Godzilla vs. the Trenta. Taking advantage of a news lull, Starbucks’ press onslaught has the media lapping it up. So naturally, we’re going to talk […]

Trip Report: Sohberts

Posted by TheShot on 07 May 2010 | Filed under: Café Society, Local Brew, Roasting

This industrial art space café opened in late 2009 and is easy to miss — despite its size and being across the street from AT&T Park. There are a few French café tables among the front patio and also inside, but inside it is primarily a large art space with white walls and a number […]

Equator Estate Coffees wins Roast Magazine’s 2010 American Roaster of the Year Award

Posted by TheShot on 22 Oct 2009 | Filed under: Beans, Home Brew, Local Brew, Restaurant Coffee, Roasting

San Rafael-based Equator Estate Coffees has long been a major enigma for us. They have heavy distribution among high-end restaurants in town — and quite a few on the low-end. But despite the occasional accolades among tastemaker chefs, we just didn’t “get it.” Over the years, we sampled the espresso at well over 30 different […]

Trip Report: Coffee at the Alemany Farmers’ Market

Posted by TheShot on 25 Jul 2009 | Filed under: Beans, Local Brew

Saturday mornings in the southern part of the city (my neck of the woods) — amidst a maze of freeways, live chickens in a stupor, and competitive, full-contact roller derby among elderly Chinese-American women (just without the roller skates) — is Alemany Farmers’ Market time. This ain’t no yuppie Ferry Building farmers’ market; this is […]

Trip Report Redux: Crissy Field Warming Hut Bookstore and Café

Posted by TheShot on 14 Jan 2009 | Filed under: Consumer Trends, Local Brew, Roasting

A few things have changed since our last trip report from the Crissy Field Warming Hut. Some of the changes are related to an electric car that mysteriously burst into flames here exactly two years ago; the water damage from putting out the fire shut The Hut down for repairs for most of 2007. But […]

How do you know when your fancy restaurant still doesn’t “get” coffee?

Posted by TheShot on 29 Oct 2007 | Filed under: Beans, Restaurant Coffee

The post title is the question of the day. If I may paraphrase an old quote from a previous post — where we asked, “How does the fool who knows nothing about wine impress his guests?” — the answer is: by buying the most expensive coffee they can find — along with a good story […]

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