Nespresso and the definition of greenwashing
Posted by TheShot on 31 Jul 2009 | Filed under: Beans, Consumer Trends, Home Brew
How ironic that an organization called GreeNow is now affiliated with a product line, Nespresso, that has defined a consumer lifestyle centered around maximum environmental and manufacturing waste by individually wrapping every single serving of coffee that they sell: GreeNow Powers New York Launch of New Nespresso CitiZ Machine. Nespresso calls it “highest-quality premium portioned [...]