Espresso News and Reviews - TheShot.coffeeratings.com

Starbucks Coffee has spent the last decade squandering away whatever market leadership they had in the world of quality coffee, and it’s no secret that they are now trying to regain some of these losses. But to do so in recent months, Starbucks has bizarrely looked to McDonald’s for inspiration: introducing $1 “daily coffee”, free [...]

Tags: 7-eleven, caffeine, energy_drinks, fortified_coffee, healthy_coffee, mcdonalds, product_development, Starbucks

No Comments »

Many of you are probably more than already aware of this, but the latest trend in consumable marketing is something of an unholy marriage between food staples and over-the-counter pharmaceuticals. It’s not just juice smoothies that promote mysterious “immunity boosts” anymore. It’s also things like fortified coffee.
And what’s with all this “energy boost” crap these [...]

Tags: coffee_health, coffee_marketing, energy_drinks

No Comments »

It’s one thing for the likes of Starbucks to purvey their popular coffee-flavored milkshakes (double-tall, four-pump vanilla caramel macchiato, anyone?) — suitably designed for people who don’t like coffee, but want to play along anyway. But it’s another thing entirely when some coffee purveyors treat the beverage purely as a narcotic with no other redeeming [...]

Tags: caffeine, energy_drinks, flavored_coffees

No Comments »

I’m not sure what’s worse: 7-Eleven’s coffee product marketers, or the coffee customers who patronize them. In any case, 7-Eleven recently introduced something called Fusion Energy Coffee: Fusion Energy Coffee will keep you up 7-Eleven | TheNewsTribune.com | Tacoma, WA.
In case you haven’t been keeping up on your ephemeral, forgettable product fads (remember Pepsi Clear? [...]

Tags: 7-eleven, caffeine, coffee_marketing, energy_drinks, product_development

1 Comment »

I always say I refuse to write about the latest health-related press release about coffee. Sure enough, last week, I wrote about the so-called new positive news about coffee’s affect on your health. A couple months earlier, I wrote about the folly of drinking coffee or tea primarily as a biochemical or epidemiological decision. But [...]

Tags: coffee_health, energy_drinks, medical_journalism

2 Comments »

I came across a coffee-related press release yesterday (as I often do), and I truly resisted writing about it — hoping it would just go away unnoticed. But then the company behind it is based out of San Francisco, and the press release hit the Associated Press today: AP Wire | 01/11/2007 | Mysterious `Meth [...]

Tags: caffeine, coffee_marketing, energy_drinks, press_releases, tullys_coffee, wine_analogy

3 Comments »