The smoke, mirrors, and black magic of coffee marketing
Posted by TheShot on 31 Jul 2006 | Filed under: Consumer Trends, Starbucks
Today a press release from Eight O’Clock Coffee announced a new marketing campaign for the all-but-forgotten brand: Eight O’Clock(R) Coffee “Gets Real” about Coffee in New Advertising Campaign; Nearly 150 Year Old Company Announces Results of Consumer Taste Test. The new marketing campaign takes aim squarely at the Starbucks set — on a mission to [...]
